AiBUY, an in-content shopping solution, has released its 2023 Consumer Path to Purchase report, unveiling the growing desire for more convenient shopping options that better accommodate the rise of scrollable content and media intake – for instance, purchasing products directly from a link in-content which 65 per cent of consumers would likely do if they […]
There was a 39 per cent rise in the number of reports made by victims of cyber extortion to Action Fraud in 2022, jumping from 2,300 to 3,200, according to research by international law firm RPC. Cyber extortion includes ransomware and other instances where criminals threaten to release illegally gained sensitive information unless the victim […]
Freeda, the digital media group and technology marketing platform, has announced the appointment of a new Global Chief Revenue Officer and UK Country Manager, Jamie Jouning. Jouning will work closely with CEO and Co-Founder, Andrea Scotti Calderini, to accelerate the growth and expansion of the business in the UK and internationally, whilst maintaining its […]
The constantly shifting digital arena sees tech giants like Twitter consistently innovating to keep up with the pace. Known for its real-time microblogging platform, Twitter is now venturing into uncharted territories, aiming to redefine the intersection of social media and television with its bold move to launch a video app for smart TVs. This strategy […]
The Lucknow Super Giants have produced standout performances in back-to-back IPL seasons on the field, however, the RPSG Group-owned team, led by Dr. Sanjiv Goenka, also pulled off stunning accomplishments off the field during the course of IPL 2023. With the Indian Premier League going back to the home-and-away format this year, the Super Giants […]
Millimages, an IP developer and independent animation studio, has launched a new Molang digital channel hosted by Molang as a YouTuber. The concept sees Molang and sidekick Piu Piu interacting with their fans in video concepts normally made by humans (gaming, ASMR, reactions, challenges etc), propelling the cartoon character and brand into new dimension of […]
Special Olympics Europe Eurasia (SOEE), a regional office of Special Olympics, has partnered with Story10, the global sports video production and distribution agency, to increase the international exposure and awareness of the Special Olympics World Games Berlin 2023 (World Games) through its global distribution network. The partnership will also promote the first-ever SOI Global Leadership […]
A study from Day One Agency and USC Annenberg Center for Public Relation titled Ask Gen Z: A Deep Dive into Gen Z’s Scrolls, takes a deep dive into Gen Z’s media consumption habits, as the generation is actively reshaping today’s media landscape. The report uncovers that Gen Z’s relationship with their scrolls and information consumption […]
CreatorIQ, the end-to-end creator marketing platform, has released findings showing brands are diverting digital advertising budgets to creator-led marketing initiatives. At a top-line, 67 per cent of surveyed marketers report increasing their investment in influencer marketing from 2022 to 2023. Of those brands whose budgets increased, only 24 per cent are working with a net-new […]
Generate leads, drive website traffic, and build brand awareness Social media is the obvious place to start promoting your free, ad-supported TV (FAST) channels and platform. But it’s not just about creating an account and posting ad hoc. Social media marketing requires an evolving strategy with measurable goals, including: · Maintaining and optimising your profiles. […]