Millimages, an IP developer and independent animation studio, has launched a new Molang digital channel hosted by Molang as a YouTuber. The concept sees Molang and sidekick Piu Piu interacting with their fans in video concepts normally made by humans (gaming, ASMR, reactions, challenges etc), propelling the cartoon character and brand into new dimension of […]
Special Olympics Europe Eurasia (SOEE), a regional office of Special Olympics, has partnered with Story10, the global sports video production and distribution agency, to increase the international exposure and awareness of the Special Olympics World Games Berlin 2023 (World Games) through its global distribution network. The partnership will also promote the first-ever SOI Global Leadership […]
A study from Day One Agency and USC Annenberg Center for Public Relation titled Ask Gen Z: A Deep Dive into Gen Z’s Scrolls, takes a deep dive into Gen Z’s media consumption habits, as the generation is actively reshaping today’s media landscape. The report uncovers that Gen Z’s relationship with their scrolls and information consumption […]
CreatorIQ, the end-to-end creator marketing platform, has released findings showing brands are diverting digital advertising budgets to creator-led marketing initiatives. At a top-line, 67 per cent of surveyed marketers report increasing their investment in influencer marketing from 2022 to 2023. Of those brands whose budgets increased, only 24 per cent are working with a net-new […]
Generate leads, drive website traffic, and build brand awareness Social media is the obvious place to start promoting your free, ad-supported TV (FAST) channels and platform. But it’s not just about creating an account and posting ad hoc. Social media marketing requires an evolving strategy with measurable goals, including: · Maintaining and optimising your profiles. […]
Data from social video intelligence specialist Tubular Labs reveals TV’s most-watched US broadcast and cable properties on YouTube, revealing how the 2022-23 TV season performed on one of social media’s most-watched platforms. These findings come as the TV industry approaches its Upfront commitment season, where TV media and advertisers come together to determine media buys […]
According to the IAB, from 2021 and 2022, internet advertising revenues grew 10.8 per cent year-over-year (YoY) totalling $209.7 billion (€189.8bn) and overall revenues increased $20.4 billion YoY. Q1 saw the highest growth of 21.1 per cent followed by Q2 at 11.8 per cent, resulting in ad revenues for the first half of the year […]
WWE has announced the WrestleMania 39 premium live event became the most-successful and highest-grossing event in the company’s history. The two-night, sold-out event at SoFi Stadium in Los Angeles on April 1st and 2nd set new records for viewership, gate, sponsorship, merchandise and social media. Night 2 of WrestleMania 39 surpassed the existing global viewership record […]
The BBC has confirmed the appointment of TV executive John Hardie to review how its social media guidance applies to freelancers. The review, which was announced by BBC Director-General Tim Davie earlier in March, will start immediately. It is expected the review will be completed by the summer and any changes to the BBC’s social […]
Research has revealed that consumers want brands to be actively involved in the development of new and emerging musicians. More than a third (39 per cent) of people expect brands and companies to use the music of emerging artists in their social media posts – and a similar number (34 per cent) expect brands to […]