Mediaocean, the platform for omnichannel advertising, has released its 2024 Advertising Outlook Report, with all signs pointing to a prevailing focus on innovation and creativity in the new year. Overall, the findings show that despite macroeconomic headwinds holding over from 2023, optimism pervades the advertising industry. Omnichannel marketers, in particular, anticipate an active year, affirming […]
Integral Ad Science (IAS) has partnered with YouGov to survey digital media experts from both advertisers and publishers to understand their perspectives on media challenges lying ahead and opportunities they will seek to harness in 2024. The report highlights the key trends that are expected to shape the digital advertising industry in the next year. […]
A shift towards digital and mobile media consumption is underway among Italians, according to the 57th annual report from Italian social and economic think tank Censis. In 2022, traditional TV (DTT) viewership saw a contraction, dropping by 3.9 per cent from 2021. While satellite TV users experienced a slight growth (+1.4%), internet TV users (web […]
The 2023/24 Women’s Super League (WSL) season is off to a record-breaking start, with attendance milestones and a robust social media following underscoring the rising popularity of women’s football in England. While Manchester clubs lead in sponsorship revenue, sponsors are still hesitant to commit to independent deals with WSL teams, highlighting the ongoing challenges in […]
A dedicated Flash Eurobarometer commissioned by the European Parliament has taken an in-depth look at media habits, including trust in different media sources. For 71 per cent of respondents, TV was one of their most used media to access news in the past days. TV is followed by online press and/or news platforms (42 per […]
BBC Studios has partnered with WeAre8, the B-Corp social media app, on a distribution deal for BBC Earth content; the first of its kind between the platform and a broadcaster. Launching in January 2024, the three-year commitment will see BBC Studios Social release over 100 clips per year on the WeAre8 social app in the […]
EE celebrated its new platform for UK consumers with a performance by iconic British DJ, Fatboy Slim, on the world’s biggest holographic stage. Livestreamed to the nation on October 19th, the one of a kind set towered 50 metres above Alexandra Palace and lit up the London skyline. Fatboy Slim – real name Norman Cook […]
LBG Media, the owner of LADbible Group, has announced the acquisition of Betches, a US-based media brand founded by women, for women. LBG Media has a global social following of over 410 million and generates over 100 billion views annually through its brands such LADbible, UNILAD, GAMINGbible and SPORTbible. LBG says this acquisition strengthens its […]
The Asia Video Industry Association (AVIA) has released a study to understand the usage of different video services in Indonesia and consumer attitudes towards them. The study looked at video across social media, user-generated content (UGC), linear TV, messaging services and premium OTT. Amongst Indonesian consumers, premium OTT is viewed as having the highest quality […]
Premiership Women’s Rugby (PWR) has appointed IMG to drive the development of its new digital and content channels strategy. The partnership will focus on growing the digital audience for the Allianz Premiership Women’s Rugby competition and the Allianz Cup and deepening the engagement of both Premiership Women’s Rugby and its clubs with fans in the […]