As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on effective marketing, has released its Marketer’s Toolkit 2022: Global Trends Report, which brings together insights from a survey of 1,500 marketing executives, one-to-one interviews with more than 25 leading Chief Marketing Officers, and a review of WARC’s latest […]
Snap has greenlit its first UK Snap Original, A Fighting Chance with Anthony Joshua which will premiere in 2022, exclusively on Snapchat. This marks the second country outside of the US where Snap is creating original content, with previous releases in India earlier this year. Produced by SBX Studios, the unscripted series will follow the […]
Mobile marketing analytics platform Adjust has published the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analysed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 […]
WAVE.tv, the ports and entertainment company, is now available on Atmosphere, the streaming TV service for businesses, the companies announced today. Already a top sports partner to Snap, Facebook, TikTok, Instagram, and YouTube, this deal significantly expands WAVE.tv’s distribution footprint to reach Atmosphere’s 25M monthly viewers. Atmosphere’s streaming platform, which is specifically designed for viewing […]
Following the success of BakLol and recognizing the audiences’ burgeoning need for light hearted content, The Q, one of India’s fastest growing Hindi general entertainment channels further strengthens its content slate with a stellar line up of new age sketch comedies. The channel aims to take the laughter quotient a notch higher with content that […]
The Q, India’s fast growing Hindi general entertainment channel with presence across platforms continues to engage viewers with its compelling and clutter-breaking content through its multi-genre shows. With an aim to further strengthen and expand its library, The Q is all set to lure viewers with the addition of their first TV original – Crime Aur Kanoon, further […]
Channel 4 and Snap have announced a new two-year deal to bring more than 1,000 episodes of the broadcaster’s shows to the social media platform. The deal extends last year’s partnership which saw over 300 short form edits of Channel 4 content air on Snapchat’s Discover platform; Channel 4’s portfolio of shows reached 44 million […]
At the Snap Partner Summit, Snap revealed a new slate of shows made exclusively for Snapchat. In a press statement, Snap said that “more than half of the US Gen Z population are watching Snap Originals […] And for the first time, Snapchatters can become part of the show!” Snap is using its unique augmented […]