A new report from Samsung Ads Europe, the media and advertising division of Samsung Electronics, reveals Gamers are spending more time gaming per day across Samsung TVs in EU5 territories with significant double-digit growth (+21 per cent) since January. Samsung Ads Europe refers to Gamers as game consoles connected to a Samsung TV that played […]

Findings from Hub Entertainment Research’s new study, Privacy + Piracy, highlight US consumers’ concerns about these two issues. Privacy: Consumers Are Not as Excited as the Industry about Addressable Advertising on Smart TVs, But are Leaving Their Data Vaults “Ajar”  This reticence may hamper the wider rollout of addressable advertising on Smart TVs. But there […]

Findings from a Samsung Ads Europe report reveal that streaming on Samsung TVs in the UK now accounts for more TV viewing time than linear TV. Data from January to June 2020 shows streaming time rising to 59 per cent, and overtaking linear for the very first time. This represents an increase of 38 minutes […]

Smart TVs have experienced a great deployment in Latin America. By the end of 2020, there will be 111 million devices installed, forecasts Dataxis, equating to 41.4 per cent of all TV sets in the region. The rapid progress of Smart TVs in Latin America has several explanations. Since 2016 the integration of the Internet […]

European football’s governing body UEFA has confirmed that Hisense, a UEFA national team football official sponsor, is bringing the UEFA.tv OTT app to a new audience of football fans worldwide with the launch on Hisense and Toshiba televisions. The UEFA.tv app is now available on Hisense and Toshiba televisions in Europe through their VIDAA Smart […]