Real-time cross-platform TV ad measurement specialist iSpot has agreed a four and a half year licensing deal for all smart TV data from LG Ads Solutions, the advertising and data platform from LG Electronics. The deal gives iSpot access to LG on-the-glass programme and ad data from more than 20 million opted-in smart TVs from […]
Findings from connected TV (CTV) performance advertising platform tvScientific’s survey indicate that a majority of consumers (57 per cent) say the primary way they watch television, movies, and other video content is by streaming it digitally, compared to just 26 per cent who watch through cable or linear TV. Ninety-two per cent of consumers who […]
The global market for smart home devices grew 10.3 per cent year over year in the third quarter of 2021 with more than 221.8 million device shipments, according to the International Data Corporation (IDC) Worldwide Quarterly Smart Home Device Tracker. Despite persistent supply chain disruptions, unemployment, and an uneven economic recovery, consumer demand remained high […]
Vestel is set to bring viewers around Europe extra features for their Smart TVs with the launch of its TV Smart Centre app. Free-to-download, the new TV remote control app is designed for Smart TVs from fifty popular as well as premium brands, offering more personalised control, as well as ultra-convenient and fast access to TV […]
Samsung Electronics has announced its new leadership which is says is the next phase of the company’s future growth. Jong-Hee (JH) Han has been promoted to Vice Chairman and CEO, and will lead the newly merged SET Division as he continues to head the Visual Display Business. President Kyehyun Kyung was also named CEO and […]
Samsung Electronics UK has announced that comedy streaming service NextUp will be joining its Smart Start platform. NextUp viewers can experience stand-up comedy with live streams direct from the UK’s best comedy venues including The Comedy Store and The Pleasance. Users can also watch on-demand hundreds of stand-up comedy specials, all ad-free. Included within Samsung’s […]
More than half (56 per cent) of adults with a connected TV (CTV) surveyed in the EU5, and 59 per cent of those in UK, said they were willing to watch ads on TV in exchange for free content in response to the rising costs of streaming subscriptions, reveals a consumer study commissioned by Samsung […]
VIDAA and Intertrust ExpressPlay has announced the availability of VIDAA SMART OS-powered Hisense smart TVs preloaded with Intertrust’s ExpressPlay XCATM content security for broadcast TV protection. This joint solution enables secure direct-to-TV broadcasting using a cloud-based content protection solution that meets the requirements of premium content owners without requiring additional consumer devices such as set-top […]
Ateliere Creative Technologies and Synchronized are partnering to deliver Synchronized’s fully automated workflow for adding thumbnail views, ad-markers and previews to linear TV and online content. The newly integrated solution, Smart In-Video insights, combines Ateliere’s Connect cloud-based content supply chain platform with the Synchronized In-Video Intelligence Solution, creating an open, modular and configurable solution that easily fits into […]
Smart, the independent ad tech platform, has announced a new partnership with Publica, a Connected TV (CTV) ad platform, to accelerate Smart’s growth ambitions in the rapidly expanding CTV sector. This integration is a major step in Smart’s growing commitment to building a scaled, vertically integrated TV advertising platform for media buyers and sellers following […]