The nation of passionate sports fans is estimated to generate £13 billion (€15.4bn) for the UK economy in 2034, according to research into the impact of the sporting ecosystem by Public First, commissioned by Sky. As more people than ever before tune into sports, a report titled Game Changing: How sport makes us happier, healthier […]
William Hill, in collaboration with Sky Media, media agency Wavemaker UK, and production company DEAD Films, have announced docu-series Gaffer. The series delves into the highs and lows experienced by football managers. Launching today [August 16th] on Sky Sports, the long form version of the series will also be available via Sky On Demand and […]
As the new Premier League readies for kick off, research has revealed the lengths Brits will go to not miss their favourite sporting events, with many resorting to streaming games in unexpected places. At work (38 per cent), family events (30 per cent) and as passengers during car journeys (25 per cent) have topped the […]
From August 8th, Sky Sports subscribers can watch the new Sky Sports+ dedicated channel and numerous live streams at no extra cost. Hundreds of hours of live sport will be available to stream, with four times as many matches from the EFL and all 72 teams featured over 20 times a season. Sky Sports+ will […]
Sky TV customers can watch six new Sky FAST channels on Sky Glass and Sky Stream, available immediately, at no extra cost. The channels – including Pick Paranormal, Emergency 24/7, Sky Artist of The Year, Sky Sports Stories, Sky Sports Classics and Sky Sports Vault – are home to a range of previously aired shows […]
Chyron has announced the appointment of Adam Bowley as Regional Sales Director for the UK and Nordics. Bowley comes to Chyron with over 23 years of experience in the industry, having worked across various roles in sports broadcasting, motion graphics, and strategic management. His background includes time spent as a graphics operator and designer at […]
A new report from Sky – The Attention Index – reveals what is grabbing the attention of audiences in today’s information-rich world. From the big screens in living rooms, to the small screens on mobiles, the report provides an insight into where people are focusing their attention, how people watch and how they stay connected. […]
The Hundred returns this week, bringing cricket fans live games across Sky Sports and BBC TV, radio and online throughout July and August. Returning for a fourth series, fans can enjoy the fast-paced format, as Southern Brave and Oval Invincibles fight to retain their position as champions of the women’s and men’s competitions respectively. Cricket […]
Today, adidas becomes the official apparel partner for Sky Sports Golf, marking an exciting new chapter in the sport. The partnership will launch at The 152nd Open at Royal Troon, where adidas apparel will be worn by all of the Sky Sports on-screen team during live coverage. adidas and Sky Sports will ensure that every […]
Tayto Group, specialists in Pork Snacks, has announced it will be sponsoring coverage of darts on Sky Sports. The new deal was created in partnership by Sky Media, the advertising arm of Sky and integrated marketing agency, Bray Leino. The campaign sees the first ever TV campaign for Tayto’s pork snacks range. The campaign kicks […]