Thinkbox, the marketing body for commercial TV in the UK, has revealed that Tess Alps, its founding CEO and current non-executive Chair, has decided to retire at the end of the year. Alps set up and became Thinkbox’s first CEO in 2006 and has been a guiding light ever since. In 2018, she received the […]
BT and Sky have agreed a new multi-year partnership that broadens their commercial relationship. Sky Media, the advertising sales arm of Sky, will now sell advertisements and sponsorship across all BT Sport channels in the UK. Following a competitive tender process, BT Sport have awarded their advertising sales contract to Sky Media, who will replace […]
Due to what Sky Media describes as “overwhelming interest” in its AdSmart SME Support Scheme, it has announced it will provide an additional 150 businesses with targeted TV advertising support. The initial SME100 campaign now becomes SME250 as Sky Media invests a total of £2.5 million into the fund, bringing the total number of small […]