Sky Media, the advertising sales arm of Sky, has joined forces with Cancer Research UK to launch a campaign showcasing the transformative power of legacy gifts. The ‘Power of Pledges’ campaign will debut on World Cancer Day (February 4th), using real-life stories to highlight how gifts in Wills contribute to advancements in cancer research and […]

bp pulse, one of the UK’s largest EV charging networks, is partnering with Sky Go, the streaming service for Sky customers, to enhance the electric vehicle charging experience. A new campaign, brought to life by Sky Media and Mindshare, features a 30-second TV commercial showcasing how bp pulse and Sky Go work together. The creative […]

Sky Media has announced the appointment of Matt Hill as the new Director of Insight & Measurement. Hill will be joining from Thinkbox and will start the role in February 2025 replacing Lucy Bristowe, who left earlier this year. With over 20 years of experience in media, Hill brings a wealth of expertise to Sky. […]

Sky Media, the advertising arm of Sky, consumer bank Barclays UK and Channel 5, have announced a new TV and social media partnership to encourage conversations about money management, featuring TV presenter Nick Knowles. The six-part series launches tonight [August 8th] on Channel 5 during Bank Scams: Don’t Get Caught Out and New: Fresh vs. […]

Sky Media, the advertising arm of Sky, has announced that its Sky Zero Footprint Fund is launching an additional initiative dedicated to SME and local businesses called Local Heroes. Launched in 2021, The Sky Zero Footprint Fund initiative was created to inspire positive behaviour change and help start-ups and established brands accelerate their sustainable initiatives […]

Sky Media, the advertising sales arm of Sky, has unveiled a new metric from research which aims to elevate the conversation around attention. Attention metrics have been a hot topic in the industry, but Sky Media, together with Differentology, are introducing an ‘ADsorption Index’ which moves the conversation on from purely ‘eyes on screen’ to […]

Sky Media, the advertising arm of Sky, has announced that 2023 Sky Zero Footprint Fund finalist, Ocean Bottle, is making its TV debut supporting its mission to save our ocean. The new campaign informs audiences that by 2050, plastic is expected to outweigh all fish in the ocean, and now, more than ever, it’s time […]

Priya Dogra, the former Warner Bros Discovery EMEA chief, is joining Sky in the newly-created role of chief advertising and new revenue officer. She will also sit on Sky’s executive management committee. At Comcast-owned Sky, Dogra will report to Sky’s chief business officer Nick Herm and work closely with Brett Aumuller – managing director of […]

In 2023, Sky Media launched Search Behaviour Targeting, allowing brands to target TV audiences based on online search behaviours. Following strong advertiser uptake, Sky Media has enhanced its partnership with Captify, a specialist in real time audiences and insights fuelled by search intelligence, offering even more granular targeting for brands. With 1.5 billion UK searches […]

Sky Media has announced the renewal of Yoplait’s sponsorship of Channel 5’s daily children’s programme strand Milkshake! to promote kids’ yoghurt brand Petits Filous. Launched this April and running until the end of June, the sponsorship comes at a time when the weather is getting warmer and aims to encourage parents and kids to reach […]