Equativ, the independent media platform, has announced the global launch of Equativ Shoppable Ads to all retailers, advertisers and media agencies as a unique ad format designed to bridge the gap between inspiration and transaction. Available now across Connected TV (CTV) via QR code, video (outstream and instream), display, and mobile in-app, Equativ’s Shoppable Ads […]
VIZIO has announced the return of Spirits Network’s culinary series The Pantry for its second season, available on VIZIO. Presented by Ninja, the branded entertainment series features kitchen tips and tricks from celebrity chef Tom Colicchio, and an end-to-end shoppable CTV experience. “I’m thrilled to continue this partnership between VIZIO and The Pantry, which provides […]
Axonista, a specialist in interactive video technology, and Vizbee, a player in cross device streaming experiences, are excited to announce a strategic partnership to help streaming publishers unlock new revenue through synced CTV + mobile activations. By combining Axonista’s interactive video expertise with Vizbee’s casting and sync technology, publishers can now offer seamless viewing and […]
Innovid, a software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear TV, and digital, has announced the release of CTV x Commerce 2024: Data-Driven Insights to Reach Shoppers with CTV Advertising. The report, a collaboration between Innovid and Target’s retail media network, Roundel, looks at how US shopper […]
NBCUniversal has announced Wells Fargo as the preferred financial partner of NBCUniversal Checkout, the company’s proprietary One Platform commerce technology. The partnership integrates Wells Fargo credit cards anywhere NBCUniversal Checkout exists within NBCUniversal properties, providing exclusive benefits for Wells Fargo credit cardholders who purchase products within the One Platform commerce marketplace. Over the course of […]
According to research from insights firm Aluma, half of online adults recall seeing shoppable ads on television. Of these consumers, 39 per cent have engaged such ads, 70 per cent of which purchased a featured product, either at that time or thereafter. Alumna’s report, Shoppable TV Ad Engagement among US Online Adults, shows that engagement […]
Voggt, the European video e-commerce platform using livestreaming to bring shopping to mobile and web, has launched in the UK for consumers passionate about collecting and trading everything from playing cards, comic books and figurines, to sports memorabilia, fashion and sneakers. Voggt aims to enhance the traditional retail experience through livestreamed shows which bring together […]
Home shopping channels from QVC have signed a multi-year contract renewal with satellite operator SES for viewers in the UK and Ireland. The companies have announced a five-year contract renewal to broadcast the company’s QVC, QVC Beauty, QVC Extra and QVC Style channels over SES’s 28.2 / 28.5 degrees East satellites. As part of the […]
ITV has announced the launch of ITV Adlabs – a new enterprise and strategy to bring together all of ITV Commercial’s innovation. Unveiled at the ITV Palooza by Commercial MD Kelly Williams, and Deputy Commercial MD Simon Daglish, ITV AdLabs will exist to bring ITV’s customers closer to the development pipeline as new innovations are […]