Targeted audience segmentation to maximize reach and minimize waste in advertising recently took a major leap forward with the launch of purchase-based segmentation from Commerce Signals. A Verisk Financial business, Commerce Signals is a leading source of purchase behavior data based on credit and debit card transactions. Commerce Signals has been forming strategic partnerships with […]
Total value of three emerging categories of products – augmented and virtual reality headsets, smart home devices, and wearables – is expected to reach $369.6 billion (€318bn) by the end of this calendar year and swell to $524.9 billion by the end of 2025 according to data from International Data Corporation (IDC). Collectively, these products […]
Newsy says it has become the first free 24/7 broadcast news network in the US, available to more than 90 per cent of TV homes across the nation, through over-the-air service and supplementing its OTT and connected TV distribution. The opinion-free national news network now serves its audiences with 14 news bureaus across the country […]
AVoD service Pluto TV has achieved what it says is an important milestone in Latin America since when it reached 100 channels in the 17 Spanish-speaking countries in Latin America and 50 channels in Brazil on September 21st. Additionally, Pluto TV now offers over 25,000 hours of premium content streaming to viewers in Latin America […]
Accedo has enabled TenTime to expand the availability of content on its SVoD service to Connected TV platforms, delivering international (dubbed in Arabic) and Arabic series, movies and TV shows, in addition to its vast Original Productions to be launched in October 2021. The TenTime Connected TV apps were developed and launched using Accedo Elevate, […]
ViacomCBS Networks International (VCNI) has announced that Pluto TV, the free streaming television service, will launch in Italy on October 28th. With over 52 million global monthly active users spanning 25 countries in three continents, Pluto TV will be Italy’s first Free ad-supported television (FAST) service and will complement Paramount+ when the premium streaming service […]
Redbox, the US entertainment company, has launched two Free Ad Supported Streaming TV (FAST) channels – Redbox War and Westerns and Redbox Rewind – giving its viewers hundreds of hours of streaming movies completely free. In addition to offering these channels via the Redbox app which is available on a wide range of devices including […]
After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media. Marketers in APAC, are incorporating a mobile-first approach driven by increased opportunities to reach consumers by social and m-commerce, driving up digital advertising budgets in the region to $120 billion […]
This September, Food Network is bringing Michel Roux’s French Country Cooking to its food-loving audiences on the channel and on streaming service discovery+. As the official sponsor of the show, Samsung has equipped Michel’s kitchen with the latest kitchen innovations – including products from its Infinite Line™ and Bespoke range. Michel Roux’s French Country Cooking […]
Rakuten TV now features Teletubbies, Caillou and Baby Shark TV on its Kids & Family free channel line-up. The latest additions join a number of other kids’ brands in Rakuten TV’s free channel offering include Cool School, Duck TV, Happy Kids, The Lego channel and Planeta Junior TV. Through a partnership with WildBrain, the platform […]