Samba TV’s latest report, The 2024 State of Diversity in TV, delves into the current state of ethnic representation within top TV shows and advertisements. Based on Samba TV’s first-party data, this comprehensive analysis highlights key trends and disparities in TV diversity, which are critical for advertisers and content creators aiming to engage today’s diverse audience. […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement. has released its 2024 Guide to Targeting Gen Z. With $450 billion in spending power, Gen Z consumers have become a key target for advertisers across all verticals. As this audience gets older and gains more spending power, they are showing to […]
StackAdapt, the multi-channel programmatic advertising platform, has announced a partnership with Samba TV, a provider of TV technology for audience data and omniscreen measurement, to integrate Samba TV’s first-party dataset into a suite of products within StackAdapt’s programmatic platform. The integration enables StackAdapt to provide clients with incremental reach and measurement to achieve optimal advertising […]
The growth of women’s sports viewership was brought to the forefront during the 2024 March Madness tournament, reports Samba TV. In fact, for the first time in a March Madness tournament, the women’s Championship Game surpassed the men’s Championship Game in viewership, with 21 per cent more US households watching the South Carolina vs Iowa […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has unveiled new technology to arm political advertisers with next day precision ad targeting to better reach shifting voting audiences at the regional, state, and national level throughout the 2024 US political season. Yahoo and TelevisaUnivision, two early adopters of the new […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced its measurement tools have been integrated with Meta, allowing brands to use Samba TV’s measurement to understand how their campaigns drive lift in viewership for streaming and linear programming. During a beta, Samba TV measured dozens of Meta campaigns, unveiling […]
Adform, the media buying platform, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced the launch of new CTV targeting capabilities and audience segments on Adform’s DSP. This is the latest innovation in Adform and Samba TV’s longstanding relationship. The new offering will be available on Adform’s platform […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced a partnership with HyphaMetrics, the sole independent cross-media, cross-walled-garden dataset designed to unify the worlds of linear, streaming, and digital. This partnership marks the introduction of a scaled first-party TV and streaming viewership dataset, calibrated by a comprehensive person-level viewing […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has unveiled a new capability from its game-changing artificial intelligence (AI) portfolio to enable brands to accurately and quickly measure the impact of exposure across linear and streaming sports, scripted and reality programmes, video games, and more. Powered by Samba AI, a […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced a strategic partnership with Snap, creator of social media app Snapchat. To help brands further understand the value of advertising on Snapchat, the company has tapped Samba TV to provide outcome measurement to Snap advertisers in the entertainment vertical. Samba […]