With less than two weeks until the US presidential election, fewer households tuned in to the final debate, and the viewership rate (fraction of households watching) dropped in seven
US President Donald Trump and former vice president Joe Biden participated in ‘town halls’ in the US on NBC and ABC, respectively, on October 15th. According to analysis by Samba TV, the cross-screen television data and analytics provider, 6.3 million US households tuned into Trump’s town hall, a 209 per cent increase from the previous […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced its expanded TV measurement footprint driven by a new partnership with Samba TV, a global cross-screen television data and analytics provider. The launch of international Smart TV measurement capabilities will begin in select European markets. By working with new and existing partners, […]