Samba TV, a global player in television data technology, has announced the launch of its new advertising currency, incremental cost per thousand impressions (iCPM), where marketers only pay for ad impressions served within households previously unexposed to their linear TV campaigns. The new performance-based iCPM metric is designed to help advertisers discover and reach increasingly […]
Samba TV, the global provider of omniscreen advertising and analytics, has released US linear television and streaming viewership data from the February 13th LA Rams vs Cincinnati Bengals Super Bowl. The viewership data from Samba TV’s device footprint found that this year’s championship game scored significant viewership increases from 2021. Some 36 million US households, […]
Samba TV, a global provider of omniscreen advertising and analytics, has partnered with Lucid, a programmatic research technology platform, to provide brands and agencies increased insight into advertising effectiveness across devices. Leveraging Samba TV’s identity resolution solutions and proprietary identifier, SambaID, Lucid customers can accurately assess their brand lift and ad performance with TV data […]
Suggesting the development creates an opportunity to optimise ad campaigns for efficiency, effectiveness, and yield while bridging datasets to create new forms of currency, omniscreen advertising and analytics specialist Samba TV has launched Samba TV’s proprietary identifier, SambaID, as part of its Samba TV Identity solution, giving marketers, publishers and platforms the ability to transact […]
Samba TV, a global player in omniscreen advertising and analytics, has announced the launch of its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world, starting with four of the largest media markets: the US, UK, Germany and Australia. “The Olympics this […]
Samba TV, a global player in omniscreen advertising and analytics, has announced two key promotions based in the UK to drive growth and strengthen the company’s global partnerships. Samba TV is further strengthening its international presence with the promotion of David Barker to Senior Vice President of Global Commercial Partnerships. Having dedicated over 25 years […]
Linear TV audience activity has declined in the first three months of 2021 and advertising impressions have been eroded in the UK, the US, Australia and German according to data from smart TV devices from viewership data company Samba TV. The US and Australia saw the steepest decline among the four countries analysed, with minutes […]
The NBA held its very first play-in tournament last week, with eight teams vying for the final four play-off spots. The tournament was marked by some instant classics as the NBA’s star players squared off to keep their play-off hopes alive. The May 19th game between the Los Angeles Lakers and Golden State Warriors was […]
In Q1 2021, 6 per cent more linear TV minutes were watched overnight in the UK compared to Q4 2020, according to data from Samba TV. The number of minutes of daytime TV watched in the UK remained stable between Q4 2020 and Q1 2021. Samba TV’s State of Viewership Q1 2021 report shows the […]
Samba TV has released its quarterly State of Viewership report, showing viewership losses in the linear landscape compared to Q4 2020. According to Samba TV’s analysis, there was a 10 per cent quarter-over-quarter decline in the daily average number of TV-viewing US households consuming linear, along with a 14 per cent decline in total minutes […]