Samba TV, a global player in television data and omniscreen measurement, has announced the rollout of The Smart TV Privacy Manager, featuring progressive consumer protections within Smart TVs. The integration of the Privacy Manager, featuring the globally accepted IAB Transparency and Consent Framework (TCF), is being rolled out in partnership with major global brands, publishers, […]
Viewership for the Super Bowl and all of its associated programming was down year-over-year, with households tuning-in for the game itself down 15 per cent, according to data from Samba TV. Some 32 million households tuned in, down from 37.6 million in 2020. Here’s how all of the programming looked on Sunday night: Super Bowl […]
Disney+ had one of its highest profile debuts to date this past weekend as its first Marvel Studios scripted TV series, WandaVision, premiered on the streaming service. According to data from Samba TV, 1.6 million US households watched WandaVision on Disney+ on January 15th through January 18th. Some 1.1 million households watched both of the […]
Viewing figures from TV data and analytics company Samba TV showcases how many UK households watched Soul on Disney+ and Doctor Who on BBC One over the festive period. Reflecting Covid-19 restrictions, regions in the stricter lockdowns led the way with higher viewing figures. Some 487,000 UK households watched the new Pixar movie Soul on […]
Samba TV, a provider of global TV data and audience analytics, and Vestel Group, a manufacturer of some of the world’s leading TV brands, have announced an innovation partnership to introduce an artificial intelligence (AI) technology, Picture Perfect℠, that optimises picture quality in real time for gaming, live sports, movies and more. Picture Perfect℠, designed […]
The season 2 finale of Disney+’s The Mandalorian had the internet ablaze all weekend, after debuting on the streaming platform on December 18th. Some 1.1 million US households streamed The Mandalorian finale on its launch date, according to Samba TV. That was the largest premier-day viewership of any episode this season, drawing 100,000 more households than […]
Samba TV, a global player in television data and omniscreen measurement, has partnered with TiVo as part of its continued investment in broadening reach and representation of its dataset. The integrated dataset can now precisely measure the impact of live and time shifting linear TV usage on reach, frequency, and ad effectiveness. Samba TV says […]
Since losing the election, US President Donald Trump has persistently complained about unfair coverage from Fox News and urged his base to consider other conservative media outlets. But even as Trump has endorsed a challenger, Newsmax, Fox viewers in the US have stayed loyal to their network, and the mass exodus that Trump desires seems […]
Samba TV, a global plater in television data and omniscreen measurement, has announced the widespread adoption of its Analytics Dashboard following a successful beta programme. The dashboard’s full analytics suite for campaign reporting and forecasting provides advertisers with accurate TV data, allowing them to optimise campaigns and maximise ROI across TV, Connected TV (CTV), and […]
Throughout this pandemic year, audiences have eagerly watched more TV, but award shows seem shut out of the COVID boost. The American Music Awards (AMA) on November 22nd were the latest in a string of award shows down year over year, with 4 million households tuning in, according to Samba TV. That’s down 20 per […]