Samba TV, a specialist in AI-driven media intelligence, has released its 2025 US State of Streaming report that reveals a major turning point in American viewing habits as streaming now accounts for 60 per cent of all TV time, surpassing linear TV as the nation’s primary way to watch. Viewer preference for streaming continues to […]
Samba TV, the specialist in AI-driven media intelligence, has announced a partnership with Aquila, a subsidiary of the Association of National Advertisers (ANA), to advance streaming video measurement within Aquila’s cross-media platform initiative. This partnership is a step toward building the industry’s first advertiser-owned, independent measurement solution capable of deduplicating reach and frequency across streaming […]
A consortium of companies across the advertising ecosystem have announced the launch of Ad Context Protocol (AdCP), an open standard that enables AI agents to communicate directly across advertising platforms. The founding members include Optable, PubMatic, Scope3, Swivel, and Triton Digital, along with supporting members such as Classify, The Weather Company, Butler/Till, Raptive, Samba TV, Newton […]
Samba TV, a specialist in AI-driven media intelligence, has announced its partnership with MediaTek, a supplier of smart TV chipsets, to launch Samba AI with MiraAware, an edge-based AI solution that brings real-time, contextual intelligence directly to connected TVs (CTV). The new technology gives TV manufacturers, platforms, and advertisers real-time, privacy-safe intelligence about what’s happening […]
Samba TV, a specialist in AI-driven media intelligence, has released its H1 2025 State of Advertising report revealing a clear signal of advertiser strength in the US with 68 per cent of the top 100 advertisers increasing their TV spend in the first half of the year, a clear sign of renewed confidence and momentum […]
Samba TV, a specialist in AI-driven media intelligence, has announced a strategic partnership with Kochava, the omnichannel measurement and attribution company. This new collaboration aims to solve one of the industry’s most persistent challenges: having always-on, consistently measured performance across both TV and digital platforms at scale. Marrying Samba TV’s first-party viewership data with Kochava’s […]
Samba TV, a provider of AI-driven media intelligence, has released its 2025 State of Diversity on TV report, offering a view of the representation gaps still plaguing the television and advertising industries. The report reveals a concerning 5 per cent year-over-year decline in non-white cast members in top television programming, along with stark under-representation of […]
Samba TV, a specialist in AI-driven media intelligence, has announced an international partnership with InfoSum, the data collaboration platform, part of WPP, to enable privacy-forward media planning and measurement across markets. The partnership brings Samba TV’s media intelligence into the InfoSum ecosystem, unlocking insights for media through a secure, AI-enhanced data infrastructure. InfoSum clients can […]
Samba TV, a specialist in AI-driven media intelligence, and Amazon Ads have unveiled a study that shows how outcome-based advertising across digital solutions directly lifts movie ticket purchases. In collaboration with Fandango, this new analysis of 10 major theatrical campaigns showcased the power of Amazon Ads solutions, quantifying how these campaigns drove awareness of new […]
Samba TV, the global leader in AI-driven media intelligence, has announced its 40-market expansion with Acxiom, the connected data and technology foundation for the world’s leading brands and agencies. Building on years of collaboration, the companies will scale to over 40 markets to meet the growing need for data-led activation across international and emerging regions. […]