RTL Deutschland, Panasonic addressable TV partnership
RTL Deutschland and Panasonic are bringing addressable TV to the smart TVs of the Japanese manufacturer as part of a cooperation. The HbbTV specification for Targeted Advertising (HbbTV TA) is now implemented in Panasonic 2021 smart TVs from the JX850 series. Models already on the market will receive HbbTV TA through a software update, which […]







