Italy registered the highest TV audience ratings in the past five years in October 2020, a trend that continued into the first week of November. Data published by Studio Frasi shows that the second wave of the Covid-19 pandemic has once again increased TV consumption throughout the country. In the week November 1st to 7th, […]

Italian public broadcaster RAI remained the most country’s watched broadcaster in June 2020, with a 34 per cent daily average audience share, despite a 0.8 per cent drop on the same month in 2019. According to data published by Italy’s Communications Authority (AgCom), second placed Mediaset, with 3.2 million viewers on an average day reached […]

The five largest broadcasting groups present on the Italian market account for 216 TV channels out of 399, or 65 per cent of the total. Sky Italia is the biggest broadcaster in the terms of the number of channels (111), followed by Mediaset (38), Rai (27), Discovery Italia (24) and Fox Italia-Disney (16), according a […]

The increased time spent at home during the pandemic has led to a boom in demand for video streaming in Italy. On September 27th, the Digital Auditel (the ‘Total Audience’, which measures consumption through connected devices) set a new record, with 3.18 million hours of use. Research carried out by Samsung among Smart TV owners […]