Advanced Television

proto

Proto used by Canada’s Breakfast Television

Todaya (March 25th) on Rogers channel CityTV’s popular morning show in Canada, Breakfast Television, Howie Mandel beamed into the news desk in a Proto M unit to talk with host Tim Bolen about the new season of Canada’s Got Talent. Mandelwill beam in every Tuesday morning during the season for updates. This is the first time […]

March 25, 2025

Hallmark+ series Celebrations with Lacey Chabert incorporates Proto Hologram tech

In an upcoming episode of Celebrations with Lacey Chabert, airing on streaming service Hallmark+ on October 10th, the show’s party planners visit Proto’s L.A. headquarters, learning how easy it is to become instant, interactive holograms and other uses for the technology. They then incorporate Proto in a surprise event celebrating a young science-enthusiast fundraising to […]

October 8, 2024

Target debuts first Proto hologram in TV ad

On December 6th a holiday promotion for retail chain Target, produced in partnership with Jimmy Kimmel Live, used Proto hologram technology on a US television commercial for the first time. In the stunt, sidekick Guillermo beamed via hologram to a Target aisle in a Proto M unit disguised as a toy box, and interacts in […]

December 7, 2023