Sky Media has revealed its Premier League partner line-up as it readies for the 2025/26 season, welcoming four new brand partners, expanding the deal to a record six sponsors. This milestone marks the single largest Premier League investment in Sky’s history, delivering commercial growth and brand impact across broadcast, digital and social channels. From August […]
As the Premier League returns, Virgin Media O2 has released research which reveals that two thirds (66 per cent) of Fantasy Football players will be turning to AI to gain an advantage this season. Younger fantasy football managers are set to embrace AI the most, with 79 per cent of those aged 25 to 34 […]
Viaplay Premier Sunday is returning for the 2025/2026 Premier League season with double the number of live broadcasts (from 10 to 20). Viewers can once again expect front-row access to English football’s biggest clashes, delivered by a studio team featuring three Premier League’s icons: Peter Schmeichel, Freddie Ljungberg and Jaap Stam. The trio will be […]
Prime Video has joined the roster of platforms hosting the new in-house Ligue 1 Plus direct-to-consumer (DTC) service having agreed a carriage deal with LFP, the French football governing body. The service will is available now at a promotional price (until August 31st) of €12.99 per month for a full-year subscription. A Prime Video subscription […]
At a press event at its Osterley HQ, Sky Sports has showcased how football fans will be able to follow this season’s Premier League action in new ways, with “supersized” Super Sunday coverage and innovations across TV, apps and social. A partnership between Sky and the Premier League kicks off this week with an increase […]
With the likes of Sky Sports, TNT Sports, and Premier Sports all set to follow the action in the UK and Ireland, TV audiences could be poised to witness a wide-open battle for the 2025/26 Premier League crown. Having agreed to an eye-watering £6.7 billion domestic television deal back in 2023, this will be the […]
IMG, the sports marketing agency, has extended its agreement to broadcast the Premier League to the inflight and cruise markets on Sport 24, for the next three seasons. Under the agreement, Sport 24 will continue to broadcast 270+ matches live on its channels to passengers globally each season. The deal follows the unveiling of Sport […]
As the 2025/26 Premier League season readeis for kicks off on August 15th – with a minimum of 215 matches exclusively live on Sky Sports – Sky Sports News is launching a new weekday magazine programme: The Premier League Show. Airing Monday to Friday from 5pm to 7pm as part of a slate of new […]
The Premier League and Microsoft have announced a five-year strategic partnership designed to transform how 1.8 billion fans in 189 countries engage with the world’s most-watched football league. As part of the collaboration, Microsoft will become the official cloud and AI partner for the Premier League’s digital platforms, modernising the League’s digital infrastructure, broadcast match […]
beIN Media Group, the global sports, entertainment and media group, has secured the exclusive rights to broadcast every match of the Premier League (PL) in 24 countries across the Middle East and North Africa (MENA) until the end of the 2027/28 season, further solidifying its position as the global home of sports. Premier League fans […]