Artificial intelligence and various AI-powered tools and applications are helping redefine the live and on-demand broadcasting experience for sports fans worldwide. Here is a closer look at how broadcasters have used AI to enhance their visual effects (VFX) and make their shows more engaging and immersive. How are AI technologies helping to redefine the fan […]

Research from the Sponsorship team at Ampere Analysis reveals how powerful the English Premier League (EPL) is at securing international partner brands. The major European football leagues – as a broad rule – are all relatively successful at attracting international investment, but it is the UK’s Premier League that signs the most sponsorship deals with […]

Premier League football club Newcastle United has selected Endeavor Streaming to deliver its direct-to-consumer streaming offering. Fans will be able to stream live coverage of Newcastle United’s upcoming pre-season friendlies and exclusive content such as player interviews, highlights, full match replays and original documentaries. All pre-season games are available to stream via pay per view, […]

Premier League football team Manchester City and WWE, part of TKO Group Holdings, have revealed details of an exclusive merchandise collaboration, that will see the two global brands featured together across a range of new products.  The new collection will include six T-shirts featuring Manchester City and WWE detailing, such as a CM Punk ‘best team […]

FreeWheel, a technology platform for the television advertising industry, has announced the launch of an enhanced product suite for programmatic transactions on live steaming events—including the Olympic and Paralympic Games Paris 2024. In addition, FreeWheel has released a report titled: It’s Only Live Once: How TV Advertisers Can Capture Audiences in the Moment…and How Streaming […]

Sky Sports is readying to draw the curtain on a record-breaking Premier League (EPL) season. Heading into the final weekend, a total of 16.3 million viewers have tuned in to watch the Premier League this season, which is up 4 per cent on last year, which itself was a record-setting season. Across the EPL, EFL, […]

This weekend (May 17th-19th) sees Warner Bros Discovery (WBD) broadcast an abundance of live sport across its channels and platforms, delivering over 200 hours of live action across TNT Sports, Eurosport and discovery+. Events will feature the finest athletes from the some of the highest profile global competitions as titles are won, champions crowned, and […]

Sports are always growing and TV as we know it is changing every year, with cable TV getting slowly used less and less each year and more people streaming than ever. So how does this affect sports? Well when people no longer use cable and only rely on streaming services, illegal streaming websites could be […]

Sky has announced it will launch Sky Sports+ this August, a service it says will be “transformational in the amount of choice sports fans will have access to via live streams, the mobile app and a dedicated new channel, all at no extra cost”. With more coverage from the English Football League (EFL), both tennis […]