Precisify, the cross-platform media intelligence specialist, has released Precisify Insights: Kids US, its latest proprietary report on how Gen Alpha children aged 2-12 and their parents consume media and influence household purchases. Powered by Precisify’s dual-audience, kidSAFE+ COPPA-certified panel, the report confirms that YouTube is still the beating heart of family attention in the US, […]

Precisify, the cross-platform media intelligence specialist, has released its Precisify Insights: Kids Germany report. Following the success of its kids insights reports in the US, UK and Australia, Precisify is now expanding the Insights: Kids series into Germany as part of its broader European growth strategy. “These data findings give us the clearest picture yet […]

Precise TV, the cross-platform media intelligence provider, has rebranded to Precisify. The company has also unveiled its agentic AI initiative, Precisify AI, which it is launching with a number of media buyers in Q1 2026. The news follows a £21 million investment from LDC, the private equity investor which is part of Lloyds Banking Group, […]