Advanced Television

Precisify

Precise TV rebrands as Precisify

Precise TV, the cross-platform media intelligence provider, has rebranded to Precisify. The company has also unveiled its agentic AI initiative, Precisify AI, which it is launching with a number of media buyers in Q1 2026. The news follows a £21 million investment from LDC, the private equity investor which is part of Lloyds Banking Group, […]

January 13, 2026