Formula 1 and PepsiCo have announced a multi-year agreement that will see PepsiCo become an Official Partner of the sport until 2030. The deal offers huge potential to both the global brands and their worldwide fans, as it joins together the thrill of motorsport with some of the powerhouse products of the PepsiCo family, including […]
Hugh F Johnston has been named Senior Executive Vice President and Chief Financial Officer (CFO) of The Walt Disney Company effective December 4th. Johnston is Vice Chairman and CFO of PepsiCo, where he has held numerous leadership positions during a 34-year career with the multinational food and beverage giant. As Disney’s CFO, Johnston will report […]
Channel 4’s commercial division, 4Sales, has announced a new data partnership with Nectar360, the UK loyalty programme, that aims to enhance advertiser targeting on Channel 4’s streaming platform, All 4. FMCG brands will now be able to tailor their adverts on All 4 to groups of users based on their recent shopping habits within Sainsbury’s […]
The BBC Board has appointed Tim Davie, long considered the front-runner, as the 17th Director-General of the BBC. Davie, who is currently Chief Executive Officer of BBC Studios, will take over the role from Tony Hall on September 1st. The Director-General of the BBC is the Corporation’s chief executive officer and editor in chief; this […]