NBCUniversal and Walmart are partnering to introduce a unique shopping experience for viewers of Bravo’s hit reality TV series, Below Deck Mediterranean. This partnership will bring shoppable ads to Peacock, allowing fans of the show to purchase products and looks inspired by the episodes. Shoppable ads will be featured on Peacock during the next-day episodes […]

Comcast reported its customer numbers unexpectedly declined in Q3 amid tough competition, overshadowing a strong performance from its streaming and parks businesses and sending shares of the company down nearly 6 per cent. The group shed 18,000 broadband customers in the third quarter, against estimates for a gain of 3,600. Comcast said it expects “somewhat […]

WWE, now part of TKO Group Holdings, and NBCUniversal have agreed to a five-year domestic media rights partnership in the US that will bring Friday Night SmackDown back to USA Network beginning October 2024. Additionally, beginning in the 2024/25 season, WWE will produce four primetime specials per year that will air on NBC, marking the […]

Hallmark Media has announced that, after three years of transformational leadership, Wonya Lucas will step away from her current operating role as President & CEO at the end of the year. Lucas will continue to serve on the Hallmark Media Board of Directors where her experiences and insights will help shape the strategic direction of […]

WWE has announced that SummerSlam which emanated from Ford Field in Detroit on Auguts 5th became the most-watched and highest-grossing SummerSlam in company history. The premium live event set new records for viewership, gate, sponsorship and merchandise. With 59,194 in attendance in the Motor City, SummerSlam, which was the 36th such event, generated a record […]

Research from Ampere Analysis shows that ad-supported tiers are growing in the US. Currently, Hulu, Peacock and Paramount+ represent the bulk of subscriptions. However, uptake is growing for players such as Netflix, driven in no small part by its account-sharing crackdown, and for Disney+, which increased its price alongside launching the ad tier. Here’s the […]

Match Group, a provider of digital technologies designed to help people make meaningful connections, and streaming platform Peacock are launching a partnership, leveraging Peacock’s programming and Match Group’s portfolio of brands, to offer users exclusive benefits and experiences. Match Group and Peacock will partner on in-app, experiential, and social contextual content that will align Peacock’s […]

Streaming accounted for 36.4 per cent of time spent watching TV in the US in May, according to Nielsen’s May 2023 report of The Gauge, the media measurement company’s monthly snapshot of total broadcast, cable and streaming consumption that occurs via television. By comparison, 31.1 per cent of TV viewing was spent watching cable content, […]

Michael Greeson, Founder and Principal Analyst at Aluma Insights, has investigated whether Comcast’s decision to charge its Xfinity users to watch SVoD service Peacock is the right move. “As with Netflix’s recent move to monetise illegitimate users, Comcast’s decision to charge Xfinity customers to access Peacock will likely convert a sizable portion of users to […]

Vizio has unveiled a Peacock Preview experience in the US, offering episodes of popular titles from NBCUniversal on Vizio’s streaming app, WatchFree+. For a three-week period, Vizio viewers can access a preview of more than 16 Peacock titles and connect directly with the Peacock app to discover more entertainment available through the subscription service. In […]