SkyShowtime has launched a Half Price for Life promotion to mark the launch of its new Premium plan. Running from October 29th to December 9th, this offer allows customers to indulge all the benefits of SkyShowtime’s Premium plan at 50 per cent off, for life. Available to new and existing customers who sign up for […]

ESPN has announced the appointment of Jo Fox as Senior Vice President of Marketing. She will oversee strategic leadership for the marketing team, driving brand awareness, fan engagement, and contributing to the growth of revenue across ESPN’s platforms. Based in New York, she will report directly to Tina Thornton, Executive Vice President at ESPN. Fox […]

NFL season officially kicked off in September to the delight of fans across the US, and attracted viewers by the millions. Nielsen’s September 2024 report of The Gauge revealed that NFL viewership for the month notably reflected audiences’ familiarisation with the cross-platform distribution of its games. This was most clearly indicated by the 12 per […]

FinanceBuzz conducted a study analysing the monthly prices for both standard and premium streaming subscribers over the 20 years since the services were first launched. The study tracked the pricing changes of Hulu, Paramount+, Peacock, Max, Netflix, Prime Video and Apple TV+ in the US. It begins with Hulu’s launch in 2007, which did not […]

US Television viewing in August was boosted by the 2024 Paris Olympics, according to The Gauge report from Nielsen. The Summer Games had the most notable impact on broadcast viewership, notching growth levels more typical for September with increases of 8 per cent versus July and 11.7 per cent year over year. The broadcast category […]

Streaming made TV history for a second consecutive month in the US in July 2024 as it notched the most dominant performance by a single viewing category ever in Nielsen’s The Gauge report, accounting for 41.4 per cent of TV viewing. Streaming levels were over 5 per cent higher in July compared to June, leading […]

Comcast has reported second-quarter revenue that disappointed analysts as it was weighed down by poor movie box office and its theme parks. Revenue dipped 2.7 per cent to $29.7 billion (€27.3bn), missing the $30 billion average of analyst projections. Revenue from studios fell 27 per cent while sales at theme parks fell 11 per cent. […]

Since its initial roots in the 1920s before transforming into the NFL in the 1960s, the NFL has been popular and has grown considerably as time goes by. Tech and the increase in different types of media, especially the arrival of social media, has lent the organisation and one of the biggest sporting leagues in […]

For the fifth year in a row, Netflix is the leading ‘must keep’ TV brand in the US, according to the 17th annual Must Keep TV Report from Solutions Research Group (SRG). The 2024 research is based on 1,400 interviews across the US with consumers aged 12 and older and conducted in May 2024. ABC, […]

As exclusive streaming-only sporting events are on the rise, a survey from Qwilt sheds light on the challenges and considerations of content publishers looking to plan and execute mass live streamed events. Qwilt’s 2024 Live Streaming Survey – which surveyed 259 content publishers primarily across North America and Europe – identifies ongoing and new themes […]