Analyst: Peacock big with older users; HBO Max millennials
Analysis of Ampere’s Consumer media consumption and behaviour tracker surveying 4,000 US Internet users has revealed a solid performance for both HBO Max which launched at the end of May, and NBCUniversal’s Peacock which followed in July. Despite lockdown rules delaying some of the content each SVoD service had planned, at the time fieldwork (August/September […]