A Parrot Analytics analysis of thousands of titles across Prime Video, Disney+, Netflix and HBO Max in the US finds that movies deliver disproportionately high engagement relative to the volume of content hours they represent. The recent narrative has been that movies, in contrast to TV series, were in decline – casualties of a once-in-a-century […]

Parrot Analytics, a specialist in media and entertainment analytics and the inventor of streaming valuation, has announced the launch of Sports Demand, an advanced global sports analytics system. Built on Parrot Analytics’ proprietary demand measurement technology, Sports Demand delivers actionable insights to rights holders, teams, broadcasters, streamers, and sponsors – empowering them to navigate the […]

PwC Consulting and Parrot Analytics have unveiled a alliance designed to revolutionise how media and entertainment organisations harness data to drive growth and profitability. By combining PwC Consulting’s strategic consulting services with Parrot Analytics’ entertainment analytics, streaming economics, and content valuation platform, the pair say the partnership accelerates the data-driven expansion of content, IP valuation, […]

Parrot Analytics, a player in entertainment analytics, and Animecoin, the anime culture coin backed by Azuki, have announced a partnership to launch an official Top 40 Anime Chart for the global anime industry. This collaboration will deliver monthly co-branded rankings of the most in-demand anime titles worldwide, creating a Billboard Hot 100-style chart for the […]

As Apple and Comcast reported their Q4 results, their respective streaming services represent distinct approaches to the evolving digital entertainment landscape, reports Parrot Analytics. While neither Apple TV+ nor Peacock leads in market share, both platforms demonstrate how streaming fits into larger corporate strategies: Apple’s services ecosystem expansion and Comcast’s upcoming pivot into a leaner […]

Japanese anime achieved record-breaking revenues in 2023, expanding its cultural influence worldwide. According to Parrot Analytics, anime generated $19.8 billion (€91.01bn) in total global revenue, including $5.5 billion from streaming and $14.3 billion from merchandising sales, underscoring its significant economic and cultural impact worldwide. Parrot Analytics and AJA have collaborated to enrich the Anime Industry […]

Parrot Analytics has contributed to the US Independent Film Audience & Landscape study, spearheaded by Keri Putnam at the Shorenstein Center on Media, Politics, and Public Policy, a Harvard Kennedy School research centre. The report provides an overview of the state of the independent film industry in the US, addressing untapped opportunities, systemic challenges, and […]

Parrot Analytics, a specialist in entertainment demand data, has unveiled insights into the popularity of children’s content worldwide, spotlighting the enduring appeal of the Masha and the Bear series. “Masha and the Bear is an indisputable global sensation, capturing the hearts of children and families everywhere,” said Alex Cameron, Director, EMEA at Parrot Analytics. “With […]

In Q3 2024, Netflix jumped ahead of NBCUniversal in corporate demand share in the US — that is, demand for all original TV content produced under a company’s corporate umbrella – according to Parrot Analytics. This is the first time that Netflix has led a legacy studio in the category. While this is a telling […]

At MIPCOM, ICEX Spain Trade & Investment and Parrot Analytics showcased the international success of Spain-originated content. Parrot Analytics, a specialist in entertainment analytics, presented data showing that Spain-originated content has generated an estimated $5.1 billion (€4.7bn) in global streaming revenue over the past four years. The success of iconic Netflix originals such as Money […]