The NBA Paris Games 2025 presented by Tissot, featuring the Indiana Pacers and the San Antonio Spurs in regular-season games on January 23rd and 25th, set multiple records across television viewership and digital and social media engagement. Highlights include: Content across social platforms from the matchups drove them to become the most-viewed NBA Global Games […]
WWE, part of TKO Group, has announced that Clash in Paris will emanate from Paris La Défense Arena on August 31st. This marks the first time a WWE Premium Live Event will be held in the French capital. Paris La Défense Arena is the largest indoor venue in Europe and has hosted global artists including […]
Riedel Communications has announced that the Grande Halle de la Villette (EPPGHV) in Paris has deployed Riedel’s intercom and signal distribution solutions to enhance its technological capabilities for diverse events ranging from festivals and parties to exhibitions, conferences, and live shows. Powered by Riedel’s Artist-1024 intercom system and MediorNet real-time media network, this setup seamlessly […]
The NBA has announced a new interactive celebrity game – NBA Paris Jam presented by Revolut – that will be held on January 24th, in conjunction with The NBA Paris Games 2025 presented by Tissot, which will feature the Indiana Pacers and the San Antonio Spurs playing two regular-season games at the Accor Arena on […]
The National Basketball Association (NBA) and Foot Locker Europe have announced a multiyear expansion of their existing collaboration that sees the global footwear and apparel retailer continue as an official marketing partner of the NBA in Europe. Foot Locker will also serve as an associate partner of The NBA Paris Games 2025 presented by Tissot, […]
The National Basketball Association (NBA) and Revolut, the financial superapp with more than 45 million customers worldwide, have announced a multiyear extension of their existing collaboration that makes Revolut an associate partner of The NBA Paris Games 2025 presented by Tissot, which will feature the Indiana Pacers and the San Antonio Spurs playing two regular-season […]
The overwhelming message from last week’s Paris World Satellite Business Week was that of uncertainty over future demand. The sentiment was most pronounced in the Direct-2-Consumer (D2C) panel, where the operators talked of their plans and ambitions, but which were also tempered by anxieties of ‘if we build it will they come’. Scott Wisniewski, president […]
Paris 2024 Olympics insights from Yospace, the dynamic ad insertion company – and gathered from ad-funded broadcaster customers across four continents – show that it stitched 4 billion one-to-one addressable ads during the event’s 19 days. The findings reveal surges in viewership for key moments that drove long streaming sessions as viewers were drawn in […]
Warner Bros Discovery (WBD) has reported record viewership and engagement across all platforms – spanning free-to-air, pay-TV, streaming, web and social – during the 2024 Olympic Games in Paris, which came to an end with the Closing Ceremony on August 11th. Fueled by the recent launch of Max in 25 European markets, Paris 2024 saw […]
During a tour of the International Broadcast Centre (IBC) in Paris, International Olympic Committee (IOC) President Thomas Bach viewed the extensive operations that take place behind the scenes and thanked those responsible for sharing the Olympic action with a global audience. At a press conference ahead of the IBC visit, BACH said: “The Olympic Games […]