The constantly shifting digital arena sees tech giants like Twitter consistently innovating to keep up with the pace. Known for its real-time microblogging platform, Twitter is now venturing into uncharted territories, aiming to redefine the intersection of social media and television with its bold move to launch a video app for smart TVs. This strategy […]
All-electric motorsports series Formula E has revealed what it describes as “ground-breaking” new broadcast distribution partnerships in the US that will see long-standing partner CBS air more live races than ever before and introduce streaming platform Roku, as the streaming home of Formula E. Beginning in January 2024, five races will air live on CBS […]
UKTV has secured the rights to air So Help Me Todd and Evil Season 3 for its crime channel Alibi, and all five seasons of A Million Little Things for its streaming service UKTV Play. The deal is the latest between UKTV and Paramount Global Content Distribution following last year’s acquisition of CSI: Vegas for […]
Paramount Global has announced the appointment of Lee Sears as Executive Vice President (EVP), Head of International Advertising Sales and Integrated Marketing for Paramount Global. Sears will report to Pam Kaufman, President and CEO of International Markets, Global Consumer Products and Experiences, and to John Halley, President of Paramount Advertising. In this role, Sears will […]
The Covid pandemic was a once in a lifetime stress test for many sectors. No customers on the streets represents the darkest of times for hospitality, retail and live entertainment. For streamers, though, ‘Happy Days’. Time on everyone’s hands and nothing else to spend their money on. The bump to their subscriber numbers and revenues […]
Paramount+ has announced a Canadian content strategy in development, commissioned features and acquired programming. Announced at the BANFF World Media Festival, the slate includes a roster of acclaimed Canadian series and features, including a Paramount+ Original documentary and four new development projects in partnership with some of the best and most diverse creators in the […]
datafuelX, a specialist in analytics & technology provider in TV multi-currency solutions, has announced the launch of M3, a full-service SaaS platform designed to support and advance the TV industry’s shift to a more audience-centric, multi-currency marketplace. The robust optimisation engine allows customers to optimize by audience GRPs, impression, eCPMs, index, and reach, generating timely, […]
Industry consortium IAB Tech Lab has formed an Advanced TV Commit Group which will lead the development of technology frameworks, technical standards, and market strategy to make every TV environment addressable. The Group aims to drive interoperability and standardisation across the entire TV ecosystem. Inaugural members include: Extreme Reach Paramount EW Scripps NBCUniversal GroupM VAB […]
VIDAA, the smart TV OS powering Hisense, Toshiba, and other regional OEM brands, and Paramount have announced a new partnership to bring Paramount+ to smart TVs powered by VIDAA in Canada and Latin America, including Brazil. VIDAA viewers in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, […]
Verizon is offering Netflix, Paramount+ and Showtime together as a bundle via +play. For a limited time, US subscribers can get Netflix’s Premium Plan and the Paramount+ with Showtime bundle together for $25.99 (€24.15). Verizon says this is the first time the streaming services have been offered together, giving its customers added value on their […]