Eurovision Sport, the European Broadcasting Union’s (EBU) free-to-air streaming platform, with its partner CAMB.AI, will deliver live and on-demand subtitling for coverage of the Milano Cortina 2026 Paralympic Winter Games, taking place from March 6th to 15th. CAMB.AI, a specialist in AI-driven language solutions, will provide real-time, contextual speech-to-text transcription across live and on-demand coverage […]

Channel 4 Sales is teaming up with NatWest on a deal that sees the UK bank sponsor it’s Milano Cortina 2026 Paralympic Winter Games coverage. NatWest will sponsor approximately 50 hours of live and on-demand coverage across Channel 4 and its streaming platform, with Royal Bank of Scotland idents running in Scotland. Beginning with the […]

Sky has announced a partnership with Team GB and ParalympicsGB tha will run from the Olympic and Paralympic Winter Games Milano Cortina 2026 through to the Olympic and Paralympic Games Los Angeles 2028, supporting athletes across the full Olympic and Paralympic cycle. Sky will play a central role in connecting audiences across the UK to the athletes, celebrating […]

Channel 4 has been announced as the official UK broadcast partner for the Milano Cortina 2026 Paralympic Winter Games. This marks Channel 4’s eighth consecutive Paralympic Games broadcast since London 2012, continuing its mission to bring Paralympic sport to mainstream audiences and champion disability representation across the UK media landscape. Channel 4 will provide extensive […]

The exclusive media rights across continental Europe (excluding Italy and the UK) for the Milano Cortina 2026 Paralympic Winter Games have been awarded to the European Broadcasting Union (EBU). Additionally, WBD Sports Europe has strengthened its association with The Olympic Movement by securing rights to show daily highlights coverage of the Games on a pan-European […]

Channel 4’s streaming growth continues, with minutes viewed up 25 per cent (to 42 billion) between January and August 2024. In August alone, total viewer minutes grew 11 per cent year on year (to 4.4 billion viewer minutes). Latest Barb data also shows the channel continues to grow its overall audience, with a 4 per […]

Channel 4 has reported that its coverage of the Paris 2024 Paralympic Games reached 20 million viewers across linear and streaming – one third (33 per cent) of the total TV population – and helped the channel to its biggest audience share in 12 years. Based on data covering the Opening Ceremony and the eleven […]

With the Paris 2024 Paralympic Games now into its second week, data shows Channel 4’s coverage has reached 17.4 million viewers across linear and streaming – more than one quarter of the total TV population – up +4 per cent on the same stage of the Tokyo 2020 Paralympic Games. Based on data covering the […]

Channel 4 and Snapchat will launch a new augmented reality (AR) feature on Channel 4’s Snapchat profile for the Paris 2024 Paralympic Games. Fans will be able to put themselves into the heart of the action in Paris by trying out multiple Paralympics events through AR – including archery and athletics – using Snapchat. The […]

The Paris 2024 Paralympic Games will deliver increased exposure for Para sports in Europe as Infront, the exclusive European media partner of the International Paralympic Committee (IPC), looks to leverage a mix of traditional and innovative channels to reach a more diverse audience. By combining free-to-air, commercial, and pay-TV platforms with digital and social media […]