Channel 4 has been announced as the official UK broadcast partner for the Milano Cortina 2026 Paralympic Winter Games. This marks Channel 4’s eighth consecutive Paralympic Games broadcast since London 2012, continuing its mission to bring Paralympic sport to mainstream audiences and champion disability representation across the UK media landscape. Channel 4 will provide extensive […]

The exclusive media rights across continental Europe (excluding Italy and the UK) for the Milano Cortina 2026 Paralympic Winter Games have been awarded to the European Broadcasting Union (EBU). Additionally, WBD Sports Europe has strengthened its association with The Olympic Movement by securing rights to show daily highlights coverage of the Games on a pan-European […]

Channel 4’s streaming growth continues, with minutes viewed up 25 per cent (to 42 billion) between January and August 2024. In August alone, total viewer minutes grew 11 per cent year on year (to 4.4 billion viewer minutes). Latest Barb data also shows the channel continues to grow its overall audience, with a 4 per […]

Channel 4 has reported that its coverage of the Paris 2024 Paralympic Games reached 20 million viewers across linear and streaming – one third (33 per cent) of the total TV population – and helped the channel to its biggest audience share in 12 years. Based on data covering the Opening Ceremony and the eleven […]

With the Paris 2024 Paralympic Games now into its second week, data shows Channel 4’s coverage has reached 17.4 million viewers across linear and streaming – more than one quarter of the total TV population – up +4 per cent on the same stage of the Tokyo 2020 Paralympic Games. Based on data covering the […]

Channel 4 and Snapchat will launch a new augmented reality (AR) feature on Channel 4’s Snapchat profile for the Paris 2024 Paralympic Games. Fans will be able to put themselves into the heart of the action in Paris by trying out multiple Paralympics events through AR – including archery and athletics – using Snapchat. The […]

The Paris 2024 Paralympic Games will deliver increased exposure for Para sports in Europe as Infront, the exclusive European media partner of the International Paralympic Committee (IPC), looks to leverage a mix of traditional and innovative channels to reach a more diverse audience. By combining free-to-air, commercial, and pay-TV platforms with digital and social media […]

System1, the Creative Effectiveness Platform, has revealed which Paris Olympics & Paralympics ads are at the top of the brand-building podium, based on consumers’ emotional responses. System1’s Test Your Ad platform assigns creative a score of 1.0 to 5.9 Stars based on long-term brand-building potential, with dynamic emotional stories and feelings of happiness driving the strongest results. […]

Channel 4 Sales is teaming up with the official partners of the International Paralympic Committee (IPC) and ParalympicsGB, Allianz and Toyota. This dual partnership deal sees the insurance and automotive companies sponsor the Paris 2024 Paralympic Games across Channel 4, More 4, Channel 4 Streaming and social channels. Toyota’s full service agency T&Pm and Allianz’s […]

Channel 4 Sport’s YouTube channel will broadcast every single televised moment of live sport from the Paris 2024 Paralympic Games. The announcement of the new partnership comes with 100 days to go until the first day of competition. Channel 4 – the official UK media partner for the Games – is enhancing its long-standing partnership with […]