Alpine is continuing its commitment in padel by becoming title the sponsor of the opening tournament of the international season: the Hexagon Cup. While the first edition of the Hexagon Cup attracted 28,000 visitors, Alpine is strengthening its support for the tournament, which will become the Alpine Hexagon Cup in 2025. At next year’s event, […]

DAZN, the sports streaming platform, will, for the second consecutive year, be the global home of the Hexagon Cup, the padel tournament that begins on January 29th in Madrid. DAZN will broadcast all matches from the second edition of the Hexagon Cup live (excluding the US), making them available to watch for free. DAZN’s users […]

Hexagon Cup, the padel tournament, has announced the addition of a seventh team to its second edition, set to take place from January 29th to February 2nd 2025, at the Madrid Arena: Krü Padel by Taktika, owned by Krü Esports, the esports club of Sergio Agüero and Leo Messi. The club of the acclaimed Argentinian […]

Astrid Thams has been named the Commercial Managing Director of Hexagon Cup, joining Sergio Lewin, Operations and Sporting Managing Director, in leading the team-based padel competition. Thams’ extensive experience includes working with some of the world’s most influential sports organisations, from her role in global licensing strategy at Real Madrid, to her leadership at Adidas, […]

DAZN, the sports streaming platform, has announced the launch of 10 new FTA channels, in collaboration with Amagi, to further scale up its free sports offer. Shay Segev, DAZN Group CEO, said: “Through DAZN’s free tier, fans will be able to access a huge range of sport for free, including even more of the best […]

The organisers of the Hexagon Cup have confirmed that the innovative teams competition will return to Madrid Arena in 2025, following the success of its inaugural event. The second edition Hexagon Cup is expected to take place from January 31st to February 4th 2025. Simon Freer, Hexagon Cup Chairman, commented: “We are thrilled to announce […]

Premier Padel, the official professional padel tour worldwide, and Red Bull have announced a multi-year strategic partnership across media services & streaming, production and sponsorship until the end of the 2027 Premier Padel season.   The new partnership between Premier Padel and Red Bull aims to accelerate Premier Padel’s consumer offering and support the tour’s strategy […]

DAZN, the sports streaming platform, will become the global home of Hexagon Cup, the new padel tournament starting on January 31st in Madrid. DAZN will stream all 21 matches live. DAZN subscribers (excluding the US) will be able to watch the championship’s qualification rounds (January 31st – February 2nd), the semi-finals (February 3rd) and the […]

The Hexagon Cup, the new padel tournament, has announced ITV as its UK broadcast rights holder as it prepares for its inaugural event in Madrid, Spain. The deal will see the Semi-Finals (February 3rd) and the Finals (February 4th) of the tournament live streamed on ITVX, along with a highlights programme on ITV4. The partnership […]

Aurora Media Worldwide is headed courtside for its latest venture, as broadcast production partner to the Hexagon Cup, the new padel tournament, taking place in Madrid in February 2024. The agency – specialising in the development and production of content across sport – will provide live action, highlights programming and behind-the-scenes content across multiple platforms, […]