Eilish McColgan has been named BT Sport Action Woman of the Year to conclude an outstanding roster of achievements for the 31-year-old Scottish athlete. The middle and long-distance runner from Dundee has had a monumental year. Eilish claimed the first major title of her career at the Commonwealth Games in Birmingham, winning gold in the […]
NBCUniversal unveiled key enhancements to One Platform, its advertising technology, data, and measurement offering. Since itsdeveloper conference One22in March, the company has expanded its partnerships, and rolled out more capabilities offering advertisers new scale and precision targeting, activation and automation technologies, new data and currency options within a 100 percent premium content portfolio. Everything announced […]
The International Olympic Committee (IOC) and Netflix have collaborated on The Redeem Team – a nostalgic celebratory look at the iconic 2008 US Olympic Men’s Basketball victory. The documentary film will debut globally on Netflix on October 7th. Using Olympic footage and behind-the-scenes material, The Redeem Team tells the story of the US Olympic Men’s […]
NBC Universal is to close its Olympic Channel. Transmissions, which started in 2017, will end on September 30th. “In order to best reach our target audiences, we are re-evaluating our programming distribution strategy regarding the content that currently airs on Olympic Channel: Home of Team USA with our partners at the International Olympic Committee and […]
Global sports media company and distributor Sunset+Vine is working with world governing body, World Sailing, to relaunch The World Sailing Show. The World Sailing Show is the official global TV and digital series of governing body World Sailing. Content spans a range of sailing activities from the Olympics, America’s Cup, SailGP, The Ocean Race, World […]
Integral Ad Science (IAS), a global player in digital media quality, has released research showing that most US consumers feel that their ad experience is better on digital streaming platforms than traditional TV when watching major sporting events. IAS surveyed over 1,100 US consumers and examined how consumer viewership and ad experience differ on traditional […]
Rakuten TV, in association with Surf Channel, have confirmed the release of the new documentary, Barcelona Surf Destination, which will be available on the platform from April 29th. For the first time in history, surfing is an Olympic sport and following the Tokyo 2021 Olympic Games, it has its first champion, Ítalo Ferreira. The Brazilian […]
Media venture studio FAST Studios has announced partnerships with four key leagues and sports organizations to expand the programming slate for the upcoming Women’s Sports Network, a free, ad-supported, 24/7 streaming destination dedicated exclusively to women’s sports. The Women’s Sports Network will welcome content from athlete-driven organization Athletes Unlimited, a network of player driven sports […]
Findings from UK mobile telco Three’s report, Mobile Britain 2022, showing how Brits have been swiping, sharing and connecting, reveals a 5G boom in the last year, with usage increasing by 385 per cent on Three’s superfast network. 5G data carried on Three’s network is now more than double that of 3G – overtaking it […]
The involvement of tech giants in the sports broadcasting market has never been this much a reality, reports Dataxis. Until now, only Amazon had been investing in premium sports properties, be it in the US or in Western European markets, while YouTube has rather turned to be a flexible and complementary offer to traditional broadcasters’ […]