Warner Bros Discovery (WBD) has announced a new sponsorship agreement with Samsung, a Worldwide Olympic and Paralympic Partner. Home of the Olympics in Europe, WBD will harness two of its sports brands – Eurosport and Bleacher Report – to further elevate its sports storytelling while connecting Samsung with Olympic culture and fan-first moments through its […]
Results from an Amdocs survey uncover how consumers across the US plan to watch the Olympic games this summer, and the preferences and expectations shaping the future of sports viewing. While live TV was the most popular method for watching the Games in 2021 (69 per cent), 51 per cent of consumers said they are […]
Warner Bros Discovery (WBD) is calling on Olympic fans across Europe to come together to pledge their support for the Refugee Olympic Team by creating a new ‘Home Crowd’ as the athletes prepare to compete in Paris this summer. The Refugee Olympic Team was first created for Rio 2016 by International Olympic Committee (IOC) President […]
Warner Bros Discovery (WBD) has unveiled a first look at its Paris studios from which it says it will deliver “the most immersive Olympic Games ever seen” this summer. To mark the ;100 Days to Go’ landmark until Olympic Summer Games Paris 2024, WBD has also: · unveiled a host of content as the Road […]
Intel has revealed its plans for the Olympic and Paralympic Games Paris 2024. Bringing AI Everywhere, Intel will implement artificial intelligence technology powered by Intel processors on the world’s biggest stage. As the Official Worldwide AI Platform Partner of the Olympic and Paralympic Games Paris 2024, Intel will introduce new, innovative AI experiences based on […]
Sports are a huge part of human culture, entertainment and history. Indeed, for as long as humans have been around, we’ve played sports in some way or another. For example, the Ancient Chinese had a kick-ball game similar to modern day football, and the Aztecs played a version of volleyball. The more things have changed, […]
Sky Documentaries has announced Sky Original Daley (w/t), a new feature documentary on the life of Britain’s double Olympic decathlon champion, Daley Thompson. Coming to Sky Documentaries and NOW in July, Daley will be hitting screens just in time for the 2024 Olympics. With unprecedented access and never seen before archive footage, the film chronicles […]
The FreeWheel Video Marketplace Report (VMR) – based on aggregated data from FreeWheel, the advertising technology platform in Europe – highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. With FreeWheel’s coverage and capabilities in Europe and the US, the company says the data set is one […]
C-Screens, the UK TV Out-of-Home (TVOOH) broadcaster, has successfully completed its audit process with RSMB. This compnay says this milestone “marks a significant step forward for the entire media sector, bringing parity between the planning, execution, and measurement of TV and TVOOH experiences, and a genuine new environment for premium brand advertisers”. In an industry […]
NBC will extend its daily live daytime coverage of the 2024 Paris Olympics to AMC Theatres as a ticketed event throughout the US from July 27th-August 11th. Beginning the day after the Opening Ceremony, select daytime hours of NBCUniversal’s live coverage of the 2024 Paris Olympics on NBC will be shown in approximately 160 AMC […]