Advanced Television

Olympics

Snapchat, WBD expand sports partnership

Snapchat and Warner Bros Discovery (WBD) have announced the launch of an extended, multi-region partnership to transform the fans consume and celebrate sporting content ahead of this year’s summer of sport. The two-year partnership aims to entertain and inspire millions of Snapchat users across the UK, France and the rest of Europe with exclusive content […]

July 4, 2024

NBCU’s Olympics coverage on Fubo

FuboTV, the sports-first live TV streaming platform, in agreement with NBCUniversal, has announced a multi-platform content offering for NBCU’s coverage of the 2024 Olympic Games, scheduled for July 26th – August 11th in Paris, France. Fubo subscribers will have access to NBCU’s coverage of Olympic programming, including live competition sessions (which start with team competitions […]

July 2, 2024

Samsung named WBD Olympics presenting partner

Warner Bros Discovery (WBD) has announced a new sponsorship agreement with Samsung, a Worldwide Olympic and Paralympic Partner. Home of the Olympics in Europe, WBD will harness two of its sports brands – Eurosport and Bleacher Report – to further elevate its sports storytelling while connecting Samsung with Olympic culture and fan-first moments through its […]

June 27, 2024

Survey: 51% of US intend to stream Olympics

Results from an Amdocs survey uncover how consumers across the US plan to watch the Olympic games this summer, and the preferences and expectations shaping the future of sports viewing. While live TV was the most popular method for watching the Games in 2021 (69 per cent), 51 per cent of consumers said they are […]

June 5, 2024

Refugee athletes to be backed by a new home crowd at Olympics

Warner Bros Discovery (WBD) is calling on Olympic fans across Europe to come together to pledge their support for the Refugee Olympic Team by creating a new ‘Home Crowd’ as the athletes prepare to compete in Paris this summer.  The Refugee Olympic Team was first created for Rio 2016 by International Olympic Committee (IOC) President […]

May 3, 2024

WBD unveils Paris studio and production plans

Warner Bros Discovery (WBD) has unveiled a first look at its Paris studios from which it says it will deliver “the most immersive Olympic Games ever seen” this summer. To mark the ;100 Days to Go’ landmark until Olympic Summer Games Paris 2024, WBD has also: · unveiled a host of  content as the Road […]

April 17, 2024

Intel brings AI-platform innovation to life at Olympics

Intel has revealed its plans for the Olympic and Paralympic Games Paris 2024. Bringing AI Everywhere, Intel will implement artificial intelligence technology powered by Intel processors on the world’s biggest stage. As the Official Worldwide AI Platform Partner of the Olympic and Paralympic Games Paris 2024, Intel will introduce new, innovative AI experiences based on […]

April 17, 2024

What are the most watched sport events in the world?

Sports are a huge part of human culture, entertainment and history. Indeed, for as long as humans have been around, we’ve played sports in some way or another. For example, the Ancient Chinese had a kick-ball game similar to modern day football, and the Aztecs played a version of volleyball. The more things have changed, […]

April 11, 2024

Sky orders Daley Thompson doc

Sky Documentaries has announced Sky Original Daley (w/t), a new feature documentary on the life of Britain’s double Olympic decathlon champion, Daley Thompson. Coming to Sky Documentaries and NOW in July, Daley will be hitting screens just in time for the 2024 Olympics. With unprecedented access and never seen before archive footage, the film chronicles […]

April 4, 2024

Data: Live TV driving ad viewership

The FreeWheel Video Marketplace Report (VMR) – based on aggregated data from FreeWheel, the advertising technology platform in Europe – highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. With FreeWheel’s coverage and capabilities in Europe and the US, the company says the data set is one […]

March 27, 2024