Kantar, the marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape. Kantar’s EoD study uncovers the following behaviours within the global VoD market between April to June 2024: Ad-supported streaming saw significant growth in Q2 2024, with AVoD increasing by 10 per […]
System1, the Creative Effectiveness Platform, has revealed which Paris Olympics & Paralympics ads are at the top of the brand-building podium, based on consumers’ emotional responses. System1’s Test Your Ad platform assigns creative a score of 1.0 to 5.9 Stars based on long-term brand-building potential, with dynamic emotional stories and feelings of happiness driving the strongest results. […]
During a tour of the International Broadcast Centre (IBC) in Paris, International Olympic Committee (IOC) President Thomas Bach viewed the extensive operations that take place behind the scenes and thanked those responsible for sharing the Olympic action with a global audience. At a press conference ahead of the IBC visit, BACH said: “The Olympic Games […]
The England Lionesses’ victory at the Euro 2022 tournament has been voted the top live TV sporting moment of the past 20 years in a survey conducted by Everyone TV, the organisation responsible for streaming service Freely, which is backed by the BBC, ITV, Channel 4 and Channel 5. The survey of 2,000 sports fans […]
NBCUniversal is expected to surpass $1.25 billion (€1.15bn) in ad sales for the Paris 2024 Olympics and Paralympics games, according to reports. This would set a record for the US media company that has held the broadcasting rights to the Summer Olympics since 1988. NBCUniversal has secured more advertisers than 2016’s Rio Games and 2020’s […]
The introduction of Max, Warner Bros Discovery’s (WBD) enhanced streaming service, has helped audiences across Europe experience the Olympic Games. The total unique streaming viewers for Paris 2024 on WBD’s streaming platforms have already exceeded those from the entire last summer Olympic Games after only day two. The opening weekend also saw WBD set a […]
Media Links, manufacturer and pioneer in Media over IP transport technology, has announced its participation in the 2024 Summer Olympics in Paris. With an expected global audience of 3+ billion, Media Links continues to celebrate its long-standing tradition of supplying IP technology for this premier sporting event. Broadcasters worldwide have put their trust in Media […]
AE Live, a provider of data and broadcast solutions, has announced the extension of its long-standing partnership with Australian broadcaster, Channel Nine, for the delivery and coverage of the 2024 Olympic and Paralympic Games. Nine Entertainment announced last year that it had won the rights to broadcast the Summer and Winter Olympics until 2032 – […]
The US viewing audience for the 2024 Paris Games is poised to be the smallest for any prior Summer Olympics according to analytics and advisory company Gallup. Thirty-five per cent of US adults plan to watch a great deal (10 per cent) or fair amount (25 per cent) of the games, which is down from […]
Celebrated cartoon character Bugs Bunny will be at the heart of the action during Eurosport’s coverage of the 2024 Olympic Games. Based in a secret location in the centre of Paris, Bugs will take on the role of guest reporter, interviewing current athletes from all over the globe as well as Eurosport’s cast of Olympic […]