YouTube moved into the top spot among media distributors in the July 2024 Media Distributor Gauge report, Nielsen’s monthly view of total TV consumption across the US by media company. Time spent watching YouTube on television was up 7 per cent compared to June, leading the streaming platform to account for 10.4 per cent of […]
The US ad market saw a nearly 14 per cent increase YoY in July 2024 according to Guideline’s latest numbers – the strongest month in the 15th consecutive month of marketplace expansion, with Olympics ad buying driving significant growth. In fact, the five days of July Olympics accounted for 43 per cent of the all […]
Research from Ampere Analysis shows that the number of sports documentaries released by leading commissioners reached a new peak in the run-up to the Paris Olympic Games. There were 103 new (first-run) sports documentaries and docuseries released between May and July 2024. In the current commissioning context, the number released in July represents 25 per […]
Streaming made TV history for a second consecutive month in the US in July 2024 as it notched the most dominant performance by a single viewing category ever in Nielsen’s The Gauge report, accounting for 41.4 per cent of TV viewing. Streaming levels were over 5 per cent higher in July compared to June, leading […]
LiveU has reported the most successful deployment in its history at the 2024 Olympic Games in Paris. With over 1,000 LiveU portable units in action, serving broadcasters from 62 countries, and delivering more than 70,000 hours of live broadcasts, the event has set new benchmarks for the use of LiveU for global news and sports […]
Paris 2024 Olympics insights from Yospace, the dynamic ad insertion company – and gathered from ad-funded broadcaster customers across four continents – show that it stitched 4 billion one-to-one addressable ads during the event’s 19 days. The findings reveal surges in viewership for key moments that drove long streaming sessions as viewers were drawn in […]
Saving Bikini Bottom: The Sandy Cheeks Movie remained at #1 on Netflix’s English Films List for a second week, with the film, produced by Nickelodeon Animation, racking up 13.4 million views in the week commencing August 5th. The adaptation of Holly Jackson’s best-selling series, A Good Girl’s Guide to Murder, starring Wednesday’s Emma Myers, solved […]
Warner Bros Discovery (WBD) has reported record viewership and engagement across all platforms – spanning free-to-air, pay-TV, streaming, web and social – during the 2024 Olympic Games in Paris, which came to an end with the Closing Ceremony on August 11th. Fueled by the recent launch of Max in 25 European markets, Paris 2024 saw […]
During the Paris Games, Advanced HDR by Technicolor, Fraunhofer IIS and Globo showcased high dynamic range (HDR) and MPEG-H Audio content that is compliant with Brazil’s TV 2.5 standard on Hisense TVs. The demonstration represents another milestone in the transition from standard to high dynamic range by demonstrating how standard dynamic range (SDR) content can […]
BBC Sport’s coverage of the Paris 2024 Olympic Games was streamed a record-breaking 218 million times online, more than doubling the Tokyo Olympic Games total of 104 million, with 12.2 million people signed in to BBC iPlayer accounts to watch coverage. In addition to the coverage available on iPlayer and the BBC Sport website, BBC […]