Nielsen will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE Ads to measure audiences in markets including Australia, Germany, India, Indonesia, Italy, Japan, Mexico, the Philippines, South Korea, Thailand and the UK. This […]
CNN has regained its once routine top position amongst cable TV broadcasters. CNN reports that the news channel was in the Top 5 stations overall in January, with viewership up 15 per cent over near-rival MSNBC, quoting Nielsen data and Comscore numbers. In the first month of this US presidential election year, CNN says its […]
Prime Video’s second season of exclusive Thursday Night Football (TNF) in the US saw substantial viewership gains and set multiple all-time marks for the most streamed NFL games in history. According to Nielsen, TNF on Prime Video registered a +24 per cent increase among total viewers over the previous season (11.86 million vs 9.58 million). […]
EDO, the TV outcomes company, and Experian, the information services company, will enrich EDO’s Connected TV (CTV) outcomes data with demographic attributes from Experian for more granular measurement across major leading TV platforms and manufacturers. The collaboration will enhance EDO’s IdentitySpine solution, which offers identity matching and resolution capabilities, with attributes such as age, gender, […]
ThinkAnalytics, a specialist in TV content discovery, viewer data insights, and targeted advertising, has announced the appointment of media and advertising industry veteran, Matt Pagen, to its ThinkAdvertising team. Pagen joins Strategic Advisor Jo Kinsella in the continued expansion for ThinkAdvertising as the company continues to pave the way for innovation and growth in cross-platform […]
Nielsen, the specialist in audience measurement, data and analytics, is launching Nielsen ONE, its cross-media measurement solution, in markets around the world, beginning with Nielsen ONE Content in Denmark. This launch is the first step in a global rollout of deduplicated, comparable, and comprehensive measurement of audiences across all platforms and media types. The timing […]
YouTube has announced the launch of Primetime Channels in the UK, which allows users to browse, subscribe to and watch premium content from a range of streaming services, all within YouTube. At the same time, the offering provides media partners with a new way to reach wider audiences – increasing user engagement – and subscriptions […]
Samsung Ads has launched a new discovery solution for content partners seeking to drive more audiences to their featured content on Samsung TVs. Located alongside viewers’ organic personalised recommendations and recently viewed content, the new ‘Sponsored Row’ spotlights advertisers’ premier content and provides another pathway to discovering new TV content, which may otherwise be missed […]
Nielsen, the audience measurement, data and analytics specialist, has announced that Karthik Rao has been named CEO, effective immediately. David Kenny, who has served as CEO since 2018, will assume the role of Executive Chairman. “Nielsen has been my home for most of my career, and I could not be more excited for this new […]
Gracenote, the global content solutions business unit of Nielsen, has unveiled a new programme developed to help content publishers and broadcasters of all sizes get their Free Ad-Supported Streaming TV (FAST) channels and programming distributed by major streaming platforms more easily. Leveraging advanced data enrichment services, the Gracenote FAST Programme aims to help Gracenote customers […]