Gracenote, the global content solutions business unit of Nielsen, has unveiled a new programme developed to help content publishers and broadcasters of all sizes get their Free Ad-Supported Streaming TV (FAST) channels and programming distributed by major streaming platforms more easily. Leveraging advanced data enrichment services, the Gracenote FAST Programme aims to help Gracenote customers […]
Gracenote, the content solutions business unit of Nielsen, is helping Prisma Media, the French digital and magazine publisher group owned by Vivendi, transform its Télé-Loisirs offerings into go-to resources for what to watch on some of France’s most popular streaming video platforms. By providing comprehensive information and imagery for major SVoD catalogue programming including Prime […]
Nielsen has released its 2023 State of Play report outlining new findings on the fast-evolving streaming video landscape highlighting data and insights from Gracenote, Nielsen’s content solutions business unit. The report illuminates the surging number of programme titles and streaming video services, as well as the resulting challenges for viewers who now spend 10.5 minutes […]
Broadcast and cable’s share of viewing dropped below 50 per cent (to 49.6 per cent) in the US as streaming hit a new high in July, according to Nielsen. Broadcast’s share was 20 per cent in July, a new low, down from 20.8 per cent in June. Cable had a 29.6 per cent share, down […]
Audience measurement, data and analytics specialist Nielsen and French media company Groupe M6 are to cooperate to power Open Web digital measurement in France. The cooperation sees Groupe M6 become the first European publisher to help fuel Nielsen’s demographic data in its Identity System for French digital campaigns helping to provide a more precise measurement […]
Audience measurement, data and analytics specialist Nielsen has agreed a multi-year data licence renewal with Comcast Corporation. Under the terms of the agreement, Nielsen will expand its use of Comcast’s return path data (RPD) in its national and local television and cross-media measurement services via its de-duplicated, audience measurement solution, Nielsen One. Nielsen will also […]
According to Nielsen’s June 2023 report of The Gauge, the media measurement company’s monthly snapshot of total broadcast, cable and streaming consumption that occurs via television, streaming accounted for 37.7 per cent of overall TV usage in the US in June, a record high share total for the digital format. By comparison, cable content viewing […]
Great American Family has extended its ratings growth streak after closing out Second Quarter 2023 with new milestones across key demos. According to Nielsen Media Research, Great American Family finished the quarter as TV’s fastest-growing network among Women 25-54, Households and Total Viewers. The network also retained its #1 ranking as the fastest-growing network in […]
Streaming accounted for 36.4 per cent of time spent watching TV in the US in May, according to Nielsen’s May 2023 report of The Gauge, the media measurement company’s monthly snapshot of total broadcast, cable and streaming consumption that occurs via television. By comparison, 31.1 per cent of TV viewing was spent watching cable content, […]
Nielsen, has announced that it intends to make its Nielsen ONE audience measurement data available as an input to EDO’s predictive outcomes solution for mutual clients. Similarly, EDO intends to make its outcomes measurement data available as an input of Nielsen’s Media Impact planning software for mutual clients. The combination of these datasets will allow […]