Ampersand, the audience-first TV advertising sales company, has launched new sports-focused audience segments within the company’s portfolio. The new segments allow brands to directly reach sports viewers in an engaged environment and enable brands to glean insights into these viewers’ behaviors before, during, and even after sporting events are over. By having access to insights […]
Czechia and Finland will present their first-ever Hockey Day celebrations in March designed to bring communities together around the sport of hockey and its many forms through TV broadcasts and in-person free activations for fans of all ages and those new to the sport. Hockey Day in Czechia on March 4 and Hockey Day in […]
Kindred Group, under its flagship brand Unibet, has entered into a multiyear agreement to become an Official Partner of the National Hockey League (NHL) in Sweden. As part of the partnership, Unibet will have access to a myriad of marketing rights and tailored content that will enhance customers’ experience. Unibet already has a strong ice […]
Sport 24, the live sports channel available on airlines and cruise lines, has renewed its agreement with the National Hockey League (NHL) to provide in-flight and in-ship broadcast coverage through the 2024-25 season. As part of the agreement, Sport 24 – which is owned and operated by IMG – will broadcast 250 live games each […]
Exclusively on MySports this season, fans can watch all the National League games, the Champions Hockey League, 150 NHL games and numerous DEL and SHL games. Together with its partners, MySports says it is delivering more ice hockey this year than ever before on all major TV platforms in Switzerland. When the National League commences […]
Telstra Broadcast Services (TBS) is highlighting the next generation of its Internet Delivery Network (IDN) at NAB 2022. Designed to maximize content value and revenue opportunities through rapid, easy deployment at reduced expense, the platform is continually adding new features and capabilities to keep pace with evolving workflows for broadcast and production. Telstra IDN is […]
Viaplay will become home to the National Hockey League (NHL) and KSW mixed martial arts (MMA) in the UK. Up to 1,400 games from the US ice hockey league will be shown on Viaplay every year until 2027, alongside 12 live events from the European MMA promotion annually until 2025. Viaplay will launch in the […]
Pixellot, a provider of AI-Automated sports video and analytics solutions, has signed a two-year deal with the English Ice Hockey Association (EIHA) to provide transformative video streaming, capture, data and analysis to revolutionise talent spotting, coaching and training for junior teams in England. By giving coaches and team analysts access to the same kind of […]
The ESPN app now offers support for SharePlay, giving subscribers in the US a way to view content completely in sync with others while on a FaceTime call. Users can have SharePlay experiences with content across the entire ESPN app, including ESPN+ live streams, original content, and with TV Everywhere authenticated live streams. SharePlay will […]
Viaplay and Tele2 have agreed a multi-year strategic distribution partnership in Sweden. Viaplay will be included in all Tele2’s pay-TV packages and will also be directly available through the Tele2 Play streaming package from later this year. As part of the agreement, Viaplay Film & Series will be included in Tele2’s Standard pay-TV package; Viaplay […]