Relo Metrics (Formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, has announced a strategic partnership with SponsorPulse to validate National Hockey League (NHL) sponsorship performance measurement to unprecedented levels of accuracy and brand value through creative asset level Impact Scores. The collaboration combines SponsorPulse’s consumer research with Relo’s exposure valuation data […]

NHL team the Arizona Coyotes and Scripps Sports have formed a multi-year agreement to televise all locally broadcast Coyotes games over the air to residents of Arizona and surrounding US states within the team’s broadcast territory. The agreement allows The EW Scripps Company to televise all non-nationally exclusive Coyotes games over the air (OTA). As […]

Viaplay Group and Vodafone Greece have signed a multi-year partnership that brings the Viaplay Select branded content concept to the Vodafone TV service. Vodafone TV’s 180,000 subscribers in Greece can now access hundreds of hours of curated series and films in a Viaplay Select branded area. The agreement extends Viaplay Select’s footprint to 11 European […]

Brightcove, the streaming technology company, has announced an agreement with the National Hockey League (NHL) to provide its technology and platform for the delivery of digital video content on the websites of the League and the 32 Clubs, as well as the NHL app. “The NHL has selected Brightcove to ensure its fans receive reliable, […]

WWE has announced that Jackie Redmond will take on an expanded role with the company beginning this on July 1st. Redmond will serve as a backstage interviewer for Monday Night Raw, alongside Byron Saxton. Additionally, she will join Kayla Braxton to co-host WWE’s premium live event kickoff shows with Booker T and Peter Rosenberg. Redmond […]

The National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA), in conjunction with Live Nation, have announced plans for the 2023 NHL Global Series – Sweden, which will feature the Detroit Red Wings, Minnesota Wild, Ottawa Senators and Toronto Maple Leafs in a slate of four regular-season games to take place from […]