More than 1,800 Viasat-enabled flights around the world took to the skies on February 11th, and passengers on board had the best seats in the house – streaming the SuperBowl LVIII game live to their seats at 35,000 feet in the air. While the total number of passengers might only be measured as a few […]
Super Bowl LVIII was the most-watched TV broadcast in the US since the Moon landing in 1969. The February 11th showdown, which saw the Kansas City Chiefs defeat the San Francisco 49ers in overtime, averaged 123.4 million viewers, according to Nielsen ratings released by CBS. The event in Las Vegas surpassed the previous most-watched Super […]
Data from Phenix reveals the streaming delays viewers in the US experienced during Super Bowl LVIII. Phenix measured the delays from the field-of-play to NFL+ mobile, CBS on YouTubeTV, CBS on Hulu+ Live TV, DirecTV Stream, CBS on fuboTV, Paramount+ and ViX / ViX+ clocking in at an average of over one minute across the […]
System1, the creative effectiveness platform, surveyed more than 10,000 Americans on this year’s Super Bowl ads, and Michelob, Reese’s and Hellmann’s emerged as the public’s favourites. System1’s Test Your Ad platform tests consumers’ emotional responses throughout an ad, assigning creative a score of 1.0 to 5.9 Stars based on long-term brand-building potential. Ads that make […]
ESPN, a subsidiary of The Walt Disney Company, Fox and Warner Bros Discovery have agreed principal terms to form a new Joint Venture (JV) to build a platform to house a streaming sports service in the US. The platform will bring together the companies’ portfolios of sports networks, certain direct-to-consumer (DTC) sports services and sports […]
At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation. Live sports rights are splintering between broadcast, OTT and mobile apps, while social platforms are rising in importance for fans. Sports media in the era of fragmentation, WARC Media’s latest Global Advertising Trends report, examines sport’s new media landscape, […]
Ahead of Super Bowl LVIII on February 11th, DAZN, the sports streaming service and global home of NFL Game Pass (excluding US and China), has heralded Super Bowl LVIII “as the most internationally accessible of all time”. Existing fans, and those new to the sport, can sign up for the entire Super Bowl LVIII event […]
Champions League football and NFL games caused the biggest spikes in web traffic in Europe and the US in 2023, according to a 12-month network traffic analysis from Internet Exchange operator, DE-CIX. In addition, global traffic across DE-CIX platforms has increased by 23 per cent vs 2022, with 59 exabytes of data flowing across its […]
Minute Media, the technology and sports content company, has acquired STN Video, the North American specialist sports content distribution, who holds partnerships with every major league in the US alongside an online video platform. Minute Media says the acquisition of STN – reportedly valued at $150 million (€137.4m) – will bring additional technology capabilities, distribution […]
The global sports landscape will continue to be an attractive market for many years, with 61 per cent of sports executives expecting accelerated growth in private investment over the next 5-7 years, according to Altman Solon’s Global Sports Survey. The survey of more than 150 global sports executives and 2,500 sports fans in the UK, […]