Florida viewers in the nation’s 12th largest TV market will get a taste of the future as local TV stations band together to launch ATSC 3.0 digital television standard NEXTGEN TV along the gulf coast. “Watching in NEXTGEN TV allows a viewer to be immersed in stunning video with brilliant colour, sharper images and deeper […]
With a planned multimillion dollar on-air and online awareness campaign scheduled for over the holidays and into early January 2021, US broadcast group Pearl TV and its Phoenix Model Market Partners are coordinating a multimarket consumer awareness campaign with local broadcasters who are now transmitting in digital television standard ATSC 3.0 – the so-called NEXTGEN […]
Three of Pittsburgh’s leading local network-affiliated television stations – WPGH (FOX), WTAE (ABC) and WPNT (MyNet) – have become among the first in the United States to begin broadcasting with NextGen TV digital broadcast technology based on the ATSC 3.0 standard. The Pittsburgh launch follows a decade of development of the new technology and a […]