Advanced Television

NextGen TV

Consumer awareness campaign from NEXTGEN TV

With a planned multimillion dollar on-air and online awareness campaign scheduled for over the holidays and into early January 2021, US broadcast group Pearl TV and its Phoenix Model Market Partners are coordinating a multimarket consumer awareness campaign with local broadcasters who are now transmitting in digital television standard ATSC 3.0 – the so-called NEXTGEN […]

November 17, 2020By Colin Mann

Pittsburgh launch for NextGen TV

Three of Pittsburgh’s leading local network-affiliated television stations – WPGH (FOX), WTAE (ABC) and WPNT (MyNet) – have become among the first in the United States to begin broadcasting with NextGen TV digital broadcast technology based on the ATSC 3.0 standard. The Pittsburgh launch follows a decade of development of the new technology and a […]

June 17, 2020By Colin Mann