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netflix

Netflix co-CEO: “Advertisers want engagement most of all”

Netflix co-CEO Greg Peters, speaking at the Deloitte and Enders Analysis Media & Telecoms 2024 and Beyond Conference, said there was a $600 billion+ revenue opportunity for the streaming platform, and that advertising plays a key role in acheiving that. “Adaptability is about diversifying our revenue through ads, which are such a great complement to […]

June 5, 2024

Report: Europe leads new Anime boom

A report from Ampere Analysis shows strong growth opportunities for Japanese Anime in Europe, driven by Netflix’s Anime productions, and Crunchyroll’s dominance in the West. The research suggests a new wave of popularity for the format is underway in the region. According to Ampere’s proprietary consumer survey of 30 countries, Asia Pacific markets such as […]

June 5, 2024

Third week at Netflix #1 for Bridgerton

Part 1 of Season 3 of Shonda Rhimes’ Bridgerton spent a third week at #1 on Netflix’s English TV List. The series clocked 11.6 million views in the week commencing May 27th, taking its total views to 82 million. Bridgerton Seasons 1 and 2 both remained in the charts at #6 (4 million views) and […]

June 5, 2024

Barb: 19.5m UK SVoD homes in Q1 2024

Barb has released data from its Establishment Survey showing that 19.5 million UK homes (67.9 per cent) had access to an SVoD service in Q1 2024, an increase from 18.8m UK homes (65.4 per cent) in Q4 2023. Discovery+ joins the tracker for the first time and Apple TV+ has reached a new high watermark […]

June 4, 2024

Netflix’s Tyson v Paul fight postponed

The boxing match between YouTuber Jake Paul and former world champion Mike Tyson, which was scheduled for July 20th, has been postponed. The bout, the jewel in the crown of Netflix’s summer line up, at Arlington’s AT&T Stadium in Texas, had been officially sanctioned as a professional fight but Tyson says he has been unable […]

June 1, 2024

Research: Prime Video lowest US SVoD churn rate

Research firm Parks Associates’ most recent churn data, from its quarterly consumer survey of 8,000 US Internet households, shows that Prime Video has the lowest churn rate at 8 per cent, while streaming service Discovery+ is nearly at 43 per cent. “Churn is part of the standard business model, but companies are working hard to […]

May 31, 2024

Netflix expands Reality Universe with new games

The Netflix Reality Universe is set to expand with new games based on some of the most popular unscripted shows on the streaming platform. four interactive fiction games – Netflix Stories: Perfect Match, Too Hot to Handle 3, The Ultimatum: Choices, and Netflix Stories: Selling Sunset – will all launch exclusively on Netflix later this […]

May 31, 2024

Barbie Mysteries: The Great Horse Chase coming to Netflix

Mattel has announced Barbie Mysteries: The Great Horse Chase, Mattel Television Studios’ all-new animated children’s series, will debut globally on Netflix this autumn. Featuring an all-new animation style and storyline, Barbie Mysteries: The Great Horse Chase will consist of eight 25-minute episodes. The series follows Barbie ‘Brooklyn’ Roberts and Barbie ‘Malibu’ Roberts as they embark […]

May 30, 2024

Forecast: India SVoD revenue at $2.1bn in 2028

The SVoD service revenue in India is forecast to grow at a compound annual growth rate (CAGR) of 6.7 per cent from $1.5 billion (€1.38bn) in 2023 to $2.1 billion in 2028, driven by healthy growth in SVoD subscriptions and increase in unique SVoD household penetration, according to GlobalData, the data and analytics company. An […]

May 29, 2024

Report: Rising disposable incomes offer hope for SVoDs

With latest government figures showing an increase in disposable income in the UK, subscription businesses could be set to benefit from relief from the greatest challenge facing the industry. Subscription business models have gained significant popularity in recent years due to their potential for predictable revenue and deep customer relationships. However, these models also face unique […]

May 29, 2024