Guideline, a provider of advertising data and planning technology, and NBCUniversal have announced the expansion of their partnership to strengthen NBCUniversal’s data-driven strategies across ad sales. “NBCUniversal has long been a leader in leveraging data to drive innovation in advertising,” said Vincent Mifsud, CEO at Guideline. “We’re excited to expand this relationship and proud to […]
Ahead of its 20th season of Sunday Night Football, NBCUniversal has revealed the upcoming NFL season marks the highest grossing season to date for the media company, with overall revenue increasing across all platforms. The company also announced it has sold out of all ad inventory for Super Bowl LX, which will be presented on NBC, Peacock and […]
NBCUniversal has announced the close of its 2025-26 Upfront negotiation cycle, which generated the highest ad sales volume ever for its slate of programming. Fuelled by its sports and live events, the addition of the NBA, growth in streaming platform Peacock, and advancements in technology, NBCUniversal has reported record sales commitments overall and delivered its […]
Hayu has announced that the The Real Housewives of London is set to launch on the all-reality streaming service on August 18th. Housewives Juliet Angus, Amanda Cronin, Karen Loderick-Peace, Juliet Mayhew, Panthea Parker and Nessie Welschinger step into the spotlight in an unforgettable season, as they navigate life, legacy and loyalty. COMING UP THIS SEASON… […]
The Walt Disney Company and NBCUniversal have filed a lawsuit against AI company Midjourney, claiming that the company’s image-generating service infringes on their copyrighted works. The action, filed in the US District Court in Los Angeles, represents the first significant lawsuit studios have initiated against an AI company. They accuse Midjourney of using a range […]
IBC2025 is now open for registration, with the global media, entertainment and technology community set to gather at the RAI Amsterdam from September 12th–15th. IBC drives innovation, collaboration, and real-world business success across the content and technology ecosystem. With a dynamic four-day exhibition and a three-day conference, IBC2025 promises to connect professionals from across the media […]
NBCUniversal and Versant, Comcast’s planned spin-off of news, sports and entertainment assets, have reached a commercial service agreement to sell domestic Versant advertising inventory under its One Platform banner, including CNBC, E!, Golf Channel, MSNBC, Oxygen, Syfy, USA, and digital platforms. This partnership will cover the next two Upfront cycles. NBCUniversal’s Chairman of Global Advertising […]
UKTV has acquired the UK premiers of The Hunting Party, the new crime procedural which recently debuted on NBC in the US, and Allegiance, the police drama set in British Columbia which has just aired its second season on CBC in Canada, for its dedicated crime pay channel U&alibi. The deal with NBCUniversal Global TV […]
BBC Studios has announced executive appointments which will expand its Los Angeles leadership team. Jenny Groom, widely known for leading all unscripted competition formats at NBCUniversal where she built the first two decades of her career, joins BBC Studios as Executive Vice President of Unscripted Development; Ryan O’Dowd has been promoted to President of Unscripted; […]
At CES, NBCUniversal previewed the future of full-funnel advertising for the industry, unveiling new engagement capabilities within its One Platform technology stack as well as success metrics that demonstrate the effectiveness of TV advertising. NBCUniversal said it will provide marketers with “unprecedented access to the biggest programming moments in the world”, leading up to its […]