Advanced Television

NBCUniversal

Samsung: “FAST restoring simplicity and value to TV”

Samsung Electronics held its FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV panel as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid […]

January 7, 2026

Peacock integrates Dolby’s picture and sound innovations

Dolby Laboratories and NBCUniversal have announced that Peacock will be the first streaming platform to feature Dolby’s full suite of advanced picture and sound innovations. Peacock is extending the availability of Dolby Vision and Dolby Atmos across live sports over the coming year. Peacock is also the first streamer to announce its commitment to support […]

January 6, 2026

NBCUniversal, RPA, FreeWheel, Newton Research introduce agentic AI buying

NBCUniversal, independent agency RPA, FreeWheel, and Newton Research have announced a partnership to introduce a breakthrough approach to buying premium video using agentic AI across both linear and digital. In a first-of-its-kind proof-of-concept, an agency can execute and optimise a single premium video investment across platforms in seconds. Newton, NBCUniversal and FreeWheel’s agents orchestrate cross-platform video […]

January 6, 2026

NBCUniversal unveils cross-platform innovations

Ahead of CES 2026 in January, NBCUniversal has unveiled a suite of new technology and data products that it says pushes “the boundaries of media innovation – leveraging the company’s longstanding legacy of innovation to lead the industry into its next century”.  NBCUniversal’s latest product suite – including LIVE Total Impact, Performance Insights Hub, and AI-powered Contextual […]

December 18, 2025

DTG names Livingston co-chair of Next-GenMedia Working Group

The Digital TV Group (DTG) has appointed Andy Livingston, Director, Technology EMEA at Sony Pictures Entertainment, as co-chair of its Next-Generation Media Working Group. Livingston will work alongside existing co-chair Andy Lucas, SVP, Global Distribution Technology at NBCUniversal, to lead the group’s work on future media formats and viewing experiences. As the technology landscape continues […]

December 3, 2025

Samsung TV Plus launching Kardashians FAST channel

Samsung TV Plus has partnered with NBCUniversal Global TV Distribution to launch Keeping Up With…, a new 24/7 TV channel dedicated to the Kardashians. The channel, exclusive to Samsung TV Plus, will bring fans hours of non-stop reality TV following the lives of the Kardashian-Jenner family when it goes live on November 12th. From the […]

November 6, 2025By Nik Roseveare

Sheridan leaving Paramount for NBCUniversal

Taylor Sheridan – the creator of some of Paramount’s most popular series including the likes of Yellowstone and Tulsa King – is reportedly leaving the network. The successful showrunner, 55, is said to have signed a deal to join NBCUniversal network once his contract with Paramount expires in 2028, according to multiple reports. Sheridan has […]

October 28, 2025

NBCUniversal invests in Run3TV

Run3TV, the NEXTGEN TV application platform, has announced that NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops Run3TV for broadcasters.  This marks another milestone in the Run3TV platform’s continued expansion, as a free-to-consumer interactive television layer built to deliver new video options, games, music, and advanced alerting capabilities. NBCUniversal joins […]

October 21, 2025

NBCUniversal expands Guideline partnership

Guideline, a provider of advertising data and planning technology, and NBCUniversal have announced the expansion of their partnership to strengthen NBCUniversal’s data-driven strategies across ad sales. “NBCUniversal has long been a leader in leveraging data to drive innovation in advertising,” said Vincent Mifsud, CEO at Guideline. “We’re excited to expand this relationship and proud to […]

September 22, 2025

NBCU reports highest grossing NFL season to date

Ahead of its 20th season of Sunday Night Football, NBCUniversal has revealed the upcoming NFL season marks the highest grossing season to date for the media company, with overall revenue increasing across all platforms. The company also announced it has sold out of all ad inventory for Super Bowl LX, which will be presented on NBC, Peacock and […]

September 4, 2025