NBCUniversal and Roku announced the launch of the 2026 NBC Winter Olympics Experience in the US, delivering NBCUniversal’s comprehensive CTV coverage of the Milan Cortina 2026 Olympic Winter Games, taking place February 6th – 22nd. The dedicated hub will make finding and watching Olympic programming simple for Roku viewers, with access to live events including […]
NBCUniversal has revealed its full roster of digital partners for the Milan Cortina 2026 Olympic Winter Games. Spanning across distribution platforms, including connected TVs, streaming TV players, MVPDs and v/MVPDs, and social media, NBCUniversal says full lineup of partners will extend its coverage of the Games and drive comprehensive, cross-platform engagement for sports fans across […]
Samsung Electronics held its FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV panel as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid […]
Dolby Laboratories and NBCUniversal have announced that Peacock will be the first streaming platform to feature Dolby’s full suite of advanced picture and sound innovations. Peacock is extending the availability of Dolby Vision and Dolby Atmos across live sports over the coming year. Peacock is also the first streamer to announce its commitment to support […]
NBCUniversal, independent agency RPA, FreeWheel, and Newton Research have announced a partnership to introduce a breakthrough approach to buying premium video using agentic AI across both linear and digital. In a first-of-its-kind proof-of-concept, an agency can execute and optimise a single premium video investment across platforms in seconds. Newton, NBCUniversal and FreeWheel’s agents orchestrate cross-platform video […]
Ahead of CES 2026 in January, NBCUniversal has unveiled a suite of new technology and data products that it says pushes “the boundaries of media innovation – leveraging the company’s longstanding legacy of innovation to lead the industry into its next century”. NBCUniversal’s latest product suite – including LIVE Total Impact, Performance Insights Hub, and AI-powered Contextual […]
The Digital TV Group (DTG) has appointed Andy Livingston, Director, Technology EMEA at Sony Pictures Entertainment, as co-chair of its Next-Generation Media Working Group. Livingston will work alongside existing co-chair Andy Lucas, SVP, Global Distribution Technology at NBCUniversal, to lead the group’s work on future media formats and viewing experiences. As the technology landscape continues […]
Samsung TV Plus has partnered with NBCUniversal Global TV Distribution to launch Keeping Up With…, a new 24/7 TV channel dedicated to the Kardashians. The channel, exclusive to Samsung TV Plus, will bring fans hours of non-stop reality TV following the lives of the Kardashian-Jenner family when it goes live on November 12th. From the […]
Taylor Sheridan – the creator of some of Paramount’s most popular series including the likes of Yellowstone and Tulsa King – is reportedly leaving the network. The successful showrunner, 55, is said to have signed a deal to join NBCUniversal network once his contract with Paramount expires in 2028, according to multiple reports. Sheridan has […]
Run3TV, the NEXTGEN TV application platform, has announced that NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops Run3TV for broadcasters. This marks another milestone in the Run3TV platform’s continued expansion, as a free-to-consumer interactive television layer built to deliver new video options, games, music, and advanced alerting capabilities. NBCUniversal joins […]