A white paper from Parks Associates, produced in partnership with JW Player (JWP), reveals streaming service providers operate in a video market expanding into increased complexity and changing viewer habits. Parks Associates research shows an increase in video viewing – now 67 per cent of consumers watch social video, 50per cent watch free ad-supported video, […]
Infillion, a full-service media platform that helps advertisers elevate their media plans with cookieless data, advanced formats, and guaranteed attention, has launched IDVx, a first-to-market solution that brings scalable and measurable premium interactive video, including shoppable ads, across CTV, desktop and mobile. With IDVx, advertisers no longer have to make a trade-off between high-performance creative […]
Independent testing of the everyday mobile experience across the UK has demonstrated EE is the most reliable network for mobile customers, being named the UK’s best network for the 11th year in a row. To provide a definitive picture of the performance of all four of the UK’s mobile network operators – EE, Three, O2 […]
Many shareholders of AST SpaceMobile stock are beside themselves with anticipation of a spectacular rise in their holdings. Of course, there is the small challenge of launching the key five satellites that make up the very first portion of what will be a mega-constellation of approaching 90 satellites. The mission is to send and receive […]
Vodafone and Meta have collaborated on a new way to free up network capacity for all mobile customers, including allowing them to view more high-quality short videos. This network optimisation has been applied in eleven European markets since the start of June this year. In an initial three-week test conducted in the UK in April, […]
MobileFuse, the in-app, CTV, and DOOH advertising platforms, has announced a partnership with iSpot.tv, the cross-platform TV measurement company. iSpot.tv is MobileFuse’s preferred measurement solution; its Unified Measurement platform ensures MobileFuse clients can accurately measure the effectiveness of CTV and OLV campaigns at scale. Through the partnership, MobileFuse can account for additional CTV audiences that […]
BT Group has implemented energy-saving ‘cell sleep’ technology across its EE mobile sites nationwide, following successful trials in each of the UK’s home nations. BT explains that cell sleep software works by putting certain 4G LTE capacity carriers to sleep when the capacity is not needed, based on predicted periods of low traffic which have […]
Verve, an ad solutions suite for emerging channels, has acquired New York-based Jun Group, a mobile-first digital advertising technology company that delivers intelligent, privacy-first advertising for brands, agencies, and publishers. Jun Group has a 20-year history, boasting a number of relationships with Fortune 500 advertisers in North America. Acquired by Advantage Solutions in 2018, the […]
The total mobile service revenue in Malaysia is poised to increase at a compound annual growth rate (CAGR) of 3.2 per cent from $5.2 billion (€4.8bn) in 2023 to $6.1 billion in 2028, supported by growth in mobile data service revenues, according to GlobalData, th data and analytics company. GlobalData’s Malaysia Mobile Broadband Forecast (Q1 […]
Yuzzit, the multi-purpose video editor, has announced its latest innovation: mobile live clipping. This never seen feature allows users to clip live streams directly from their smartphones, revolutionising the way content is produced and shared on-the-go. Yuzzit’s mission has always been to simplify the lives of content creators, community manager, head of production who need […]