ESPN and Major League Baseball (MLB) will part ways after the upcoming MLB season, ending a 35-year relationship between the sports TV giant and league, and bringing some prime sports rights to the market. “We are grateful for our longstanding relationship with Major League Baseball and proud of how ESPN’s coverage super-serves fans,” an ESPN […]
Relo Metrics, an AI-powered sponsorship analytics platform that enables brands to track and optimise their sponsorship investments, just dropped the 2024 US Sports Scoreboard: Future of Sponsorship Report, offering a deep dive into the fast-growing world of sports sponsorships. The report reveals $11 billion (€10.58bn) in Sponsor Media Value (SMV) generated throughout 2024 across major leagues […]
Major League Baseball’s 2023 World Series champion Texas Rangers and DirecTV have announced a multiyear distribution agreement to provide Texas Rangers’ pre-game, post-game, and live game telecasts for the perennial American League West contender across a five-state footprint, including all of Texas, Oklahoma, Arkansas, Louisiana, and eastern New Mexico, in time for Opening Day on […]
Pocket.watch, the studio creating global franchises from the most popular kids and family creators, and Major League Baseball (MLB), have announced the release of Ballpark Blast! presented by MLB and pocket.watch. Streaming now, the year-long content experience brings the vibrant energy of MLB’s biggest events and the joy of family-friendly stadium adventures directly to young […]
Apple TV+ will be available via Prime Video in the US later this October as an add-on subscription for $9.99 per month. Prime members who subscribe to Apple TV+ via Prime Video will have access to premium entertainment including Severance, Slow Horses, Ted Lasso, The Morning Show, Presumed Innocent, Shrinking, Hijack, Loot, Palm Royale, as […]
Comcast Advertising, the advertising division of Comcast, has named Scott Weisenthal as the new Head of Global Marketing and Insights. In this role, Weisenthal will oversee all marketing and brand strategy for Comcast Advertising, which includes Effectv, the ad sales division of Comcast, and FreeWheel, its technology arm. He will lead brand management, social marketing, […]
Roku has unveiled Roku Sports Channel – a new FAST channel, launching in the US on August 12th – that brings all of Roku’s sports content into a dedicated experience for sports fans. Roku Sports Channel will feature a range of popular sports programming that Roku owns and licenses. Featured content will include live Major […]
Roku has acquired the exclusive multi-year rights for Major League Baseball (MLB) Sunday Leadoff live games in the US. From May 19th, Roku will offer Sunday MLB games for free on The Roku Channel, plus an all-new MLB Zone to help baseball fans discover live and upcoming games, nightly recaps, highlights, a fully programmed MLB […]
At the IAB NewFronts 2024, Samsung Ads, the advanced advertising division of Samsung Electronics, highlighted why consumers and advertisers continue to turn to Samsung. The company unveiled a new lineup of premium sports, music, family and entertainment content on its FAST service Samsung TV Plus, in addition to new tools to enable advertisers to leverage […]
Viewership in the US for ESPN’s Sunday Night Baseball – Major League Baseball’s (MLB) marquee national game of the week – started up 17 per cent from last year, according to Nielsen. The St Louis Cardinals vs Los Angeles Dodgers game averaged 1,821,000 viewers on March 31st, peaking with 2,360,000 viewers at 9:45pm ET. The […]