According to a Mediavision analysis of the Swedish market for daily press, consumer behaviour has changed radically in the past year. 540 000 households now subscribe to a digital daily newspaper, which is 160 000 – or 40 per cent – more than 12 months ago. This is good news for an industry that has […]
The media market in Sweden has been affected by the pandemic in various ways. Increasing news consumption is one factor, another is consumers’ change of primary news source. Mediavision’s Q2 analysis takes a closer look at this phenomenon. The appetite for news among Swedish consumers surged early in the second quarter, spurred by the pandemic, […]
Streaming in Sweden rose to new record levels in the second quarter. Daily reach, i.e. the number of people that view streamed content an average day, has never been higher, reports Mediavision. During the quarter, close to 70 per cent of all 15-74-year-olds consumed streamed video content daily. Viewing has increased especially among the elderly […]
TV Everywhere (TVE), services that mirror pay-TV content online, has been a staple offering for some time now. The Nordic operators have been pushing consumer awareness of TVE as this feature is a retention tool. According to Mediavision analysis, the awareness among the customers is increasing fast. Since 2016, consumer awareness of TV everywhere has […]
Disney+ will debut in the Nordics on September 15th and Mediavision research reveals that the interest for the service is already strong. Close to 1.5 million Nordic households claim they have plans to sign up. If they follow through on their plans, it would immediately make Disney one of the largest SVoD services in the […]