The potential for further SVoD growth in the Nordics is among TV viewers aged 60+, according to Mediavision’s analysis. After yet another year of strong growth in 2020, the question in the Nordics is: how to keep momentum in 2021, with fewer households left to convert? Players must broaden their perspective – likely towards the […]
Mediavision’s analysis of the Nordic media market shows that subscriptions now account for the majority of each household’s spend on both media and access (i.e. mobile and broadband). An average Nordic household spends €150 per month on media and access. The split between media and access is slightly in favour of mobile and broadband compared […]
Digital audio is booming, and podcast listening hugely popular right now in the Nordics, reports Mediavision. Payment rates for podcasts, however, are still low compared to other streaming services. According to press reports, Spotify may be considering podcast subscription plans. The question is, are podcast listeners in the Nordics prepared for paywalled content? Digital audio […]
The market for Nordic TV sports rights has been dynamic all through 2020, with several major rights being out for tender, reports Mediavision. This week, ice hockey and the Bundesliga have been the centre of attention. Telia extended its rights to the major Swedish hockey league (SHL), and NENT extended its Nordic NHL ownership – […]
The Nordics are, for sure, Spotify’s home turf. Looking at the latest Mediavision analysis, close to 4 million Nordic households had access to a paid Spotify subscription (i.e. not an ad-supported free account) in Q3 2020. This corresponds to a 34 per cent household penetration for subscriptions (non-advertising supported) – dwarfing competition – a relatively […]
During the past year, Swedish households have purchased an additional 700 000 new SVoD-subscriptions. Consequently, in the third quarter, paid video services have reached a new record level following strong growth compared to the equivalent period last year. Furthermore, Mediavision’s analysis of the third quarter reveals that Netflix, for the first time since its launch […]
Mediavision’s analysis of household spend on media services points towards a stabilisation in the third quarter, following substantial pandemic effects in Q2. During this spring, online video services reached new record levels which have now normalised. Meanwhile, Mediavision concludes that spend on digital text subscriptions increase substantially. Mediavision’s Q3 analysis shows that Swedish households spend […]
The Nordic video market, likely one of Europe’s most evolved, show clear signs of maturity according to Mediavision. The online video market is still growing, but penetration is increasing at a slower pace than just a year ago. Mediavision also sees a much stronger focus on pricing and packaging. There are, of course, many ways […]
Like most other media activities, sports have been under pressure in 2020 – not only due to covid-19, but also from a rights perspective reports Mediavision. Luckily for Nordic sports fans, leagues and tournaments have been able to resume to play and announce winners of the spring seasons. Several major sports rights have been renegotiated […]
According to Mediavision’s newly published analysis Media & Markets, Spotify stands out as the most popular service in the Nordics. The company invests heavily in innovation projects. This week, rival Apple’s new move in bundling caused Spotify to call for attention from the competition authorities. The second quarter of 2020 is likely a ‘new’ tipping […]