Mediaocean, the mission-critical platform for omnichannel advertising, has acquired Imposium and its technology that enables marketers to create personalised videos that meet consumers in the moment with tailored messages. Flashtalking by Mediaocean’s digital ad serving and creative personalisation technology has already integrated Imposium to support Flashtalking’s Lightning Renderer, a high-speed video rendering engine optimized to […]

Mediaocean, the mission-critical platform for omnichannel advertising, has joined the TikTok Marketing Partner Programme as a badged partner. Mediaocean first announced its partnership with TikTok in September of 2021 and now offers self-service functionality to create, manage, and optimise ad campaigns on TikTok. With one billion people around the world using the TikTok platform, it […]

Mediaocean, the mission-critical platform for omnichannel advertising, has released its H1 2022 Market Report. The report underscores the biggest issues facing marketers, which include the adoption of emerging identity solutions as well as cross-channel planning and measurement. Most notably, the findings of the study show a concern about how the advertising industry will adopt privacy-friendly identity solutions in […]

IAB Tech Lab, the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance was released six years ago while video and CTV were relatively nascent channels. This update accounts for higher resolution, wider screens, and […]

Mediaocean, the platform for omnichannel advertising, has released its 2021 Market Report and 2022 Outlook. The inaugural year-end report highlights the growing challenges regarding omnichannel measurement and the massive boom of connected TV (CTV), among other trends conveyed by today’s industry leaders. In a survey conducted among 250+ leaders at advertising agencies, media providers, and […]

Mediaocean, the platform for omnichannel advertising, has announced that it will be partnering with TikTok on technology that will integrate TikTok advertising into Mediaocean’s closed ecosystems optimisation solution (formerly Scope by 4C). The partnership will enable brands and agencies to plan, buy, measure, and optimize TikTok ads alongside other media channels in the Mediaocean platform. […]

Mediaocean, the global omnichannel advertising platform, has announced an investment from funds advised by CVC Capital Partners, along with TA Associates, who are acquiring the stake in the company held by Vista Equity Partners. Mediaocean helps agencies and marketers manage $200 billion in annualised media spend. CVC and TA say they are committed to investing […]

Mediaocean, the mission-critical platform for omnichannel advertising, and Flashtalking, an independent ad management platform, have entered into a definitive agreement in which Mediaocean will acquire Flashtalking. The combined entity will infuse Flashtalking’s solutions for primary ad serving, creative personalisation, identity management, and verification with Mediaocean’s modern system of record used by a number of global brands […]

As the sports industry prepares for a very different summer of competition, omnichannel advertising platform Mediaocean has partnered with consumer insight specialist GWI to launch new research to demonstrate how changes in engagement are set to give fans of the forthcoming Euros football tournament the full experience, even without in-person attendance. Speaking to 23,073 sports […]