Two leaders in addressable ads are getting together as Mediaocean acquires Innovid. Mediaocean will pay $3.15 per share making an enterprise value of $500 million (€474.9m). The acquisition is expected to close in early 2025. Together, the combined organisation will provide an array of solutions including ad delivery, creative personalisation, measurement and optimisation across channels, […]

Mediaocean, the mission-critical platform for omnichannel advertising, has unveiled insights from its latest TechValidate survey. The findings outline requirements for a transformative approach to ad verification with 87 per cent of marketers indicating a need to restore trust between buyers and sellers.  As the market shifts following Oracle’s exit from the advertising space and deprecating […]

Vudoo, the advertising commerce technology company, has announced the appointment of Sarah Lawson Johnston as Managing Director for Europe, the Middle East and Africa. With 30 years of experience in the advertising technology industry, Lawson Johnston’s leadership will be fundamental to the growth of Vudoo’s presence in this key market. Having most recently served as […]

Mediaocean, the mission-critical platform for omnichannel advertising, has released the findings from its 2024 H2 Market Report. This sixth edition of Mediaocean’s bi-annual report series presents the largest pool of respondents to date, with responses from over 1,200 marketing professionals. The insights reflect key consumer and technology trends shaping the advertising landscape for the remainder […]

According to Mediaocean’s upcoming 2024 H2 Market Report, social media, digital display/video and Connected TV (CTV) are still the fastest growing channels, seeing a steady increase in investment that matches consumer engagement and time spent. In H2 2024, 66 per cent of survey-takers said they are planning to increase social media spending, 64 per cent […]

Flashtalking by Mediaocean, the independent platform for creative optimisation and intelligence, has announced the promotion of Grant Parker to President of Flashtalking by Mediaocean, as part of an expanded leadership team. In this new role, Parker will oversee product, strategy, operations, sales, and client success at Flashtalking. Parker steps into the Flashtalking President position following […]

The 2024 Telecommunications Advertising Outlook Report from Mediaocean sheds light on current trends with data gathered from leading telecoms marketing professionals. The research crowns generative AI as the most critical consumer trend right now, with 64 per cent citing it as important, beating out Tiktok/social video (54 per cent), and CTV/streaming (54 per cent). Telecom […]

Findings from the 2024 Retail Advertising Outlook Report from omnichannel advertising specialist Mediaocean reveals that paid social media spend for retail brands looks likely to skyrocket in 2024, with 72 per cent of respondents planning on increasing spend in this channel (highest). Retail ad spend will rise on a macro scale, with industry optimism reflected […]