Mediaocean, a partner for omnichannel advertising, has released the findings from its 2025 H1 Advertising Outlook Report, which reveals how marketers are navigating rapid technological advancements and shifting consumer behaviours. The report highlights key findings, including the rise of generative AI as the top consumer trend, marketers’ increased investments in automation, and the continued prioritisation […]
Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and Mediaocean, a partner for omnichannel advertising, have announced an expansion of their partnership. Building upon their previous integrations, the companies are set to deliver bi-directional integration between their platforms. Anticipated to launch in Q2 2025, this integration […]
Mediaocean, a foundational partner for omnichannel advertising, has announced its deepened partnership with LiveRamp, integrating RampID into the Flashtalking platform for ad serving and optimisation. This milestone positions Flashtalking as the first creative ad server to comprehensively implement RampID, enabling advertisers to achieve precision, personalisation, and performance at scale without third-party cookies. “Flashtalking has worked […]
Two leaders in addressable ads are getting together as Mediaocean acquires Innovid. Mediaocean will pay $3.15 per share making an enterprise value of $500 million (€474.9m). The acquisition is expected to close in early 2025. Together, the combined organisation will provide an array of solutions including ad delivery, creative personalisation, measurement and optimisation across channels, […]
Mediaocean, the mission-critical platform for omnichannel advertising, has unveiled insights from its latest TechValidate survey. The findings outline requirements for a transformative approach to ad verification with 87 per cent of marketers indicating a need to restore trust between buyers and sellers. As the market shifts following Oracle’s exit from the advertising space and deprecating […]
Vudoo, the advertising commerce technology company, has announced the appointment of Sarah Lawson Johnston as Managing Director for Europe, the Middle East and Africa. With 30 years of experience in the advertising technology industry, Lawson Johnston’s leadership will be fundamental to the growth of Vudoo’s presence in this key market. Having most recently served as […]
Mediaocean, the mission-critical platform for omnichannel advertising, has released the findings from its 2024 H2 Market Report. This sixth edition of Mediaocean’s bi-annual report series presents the largest pool of respondents to date, with responses from over 1,200 marketing professionals. The insights reflect key consumer and technology trends shaping the advertising landscape for the remainder […]
According to Mediaocean’s upcoming 2024 H2 Market Report, social media, digital display/video and Connected TV (CTV) are still the fastest growing channels, seeing a steady increase in investment that matches consumer engagement and time spent. In H2 2024, 66 per cent of survey-takers said they are planning to increase social media spending, 64 per cent […]
Flashtalking by Mediaocean, the independent platform for creative personalisation, orchestration, and intelligence, has announced the latest release of its enhanced Social Ads Manager, powered by Hypermode. This innovative solution is proven to streamline and optimise workflow across multiple social platforms. Marketers are seeing strong results from Flashtalking Social and efficiency gains from Hypermode. T-Mobile’s Senior […]
Flashtalking by Mediaocean, the independent platform for creative optimisation and intelligence, has announced the promotion of Grant Parker to President of Flashtalking by Mediaocean, as part of an expanded leadership team. In this new role, Parker will oversee product, strategy, operations, sales, and client success at Flashtalking. Parker steps into the Flashtalking President position following […]