Magnite, the independent sell-side advertising company, has announced an expanded suite of measurement partners across EMEA. AudienceProject, Digiseg, Happydemics, and Innovid are among the providers Magnite is working with to equip buyers and sellers with the appropriate tools to streamline omnichannel measurement activation. Magnite is building a portfolio of partnerships with technologies designed to help […]
Outbrain, a technology platform for the open web, and DoubleVerify, a software platform for digital media measurement, data and analytics, have announced a strategic partnership to bring DV Marketplace Suite’s pre-bid brand suitability, fraud avoidance, and viewability tools to Outbrain’s branding platform, Onyx. Onyx is designed to drive stronger brand impact from in-article video and […]
Nielsen, the audience measurement, data and analytics specialist, has announced that Karthik Rao has been named CEO, effective immediately. David Kenny, who has served as CEO since 2018, will assume the role of Executive Chairman. “Nielsen has been my home for most of my career, and I could not be more excited for this new […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the expansion of its brand safety and suitability solution to enable advertisers to monitor and avoid MFA (Made For Advertising) sites. DV developed its proprietary MFA analysis process based on a blend of human and artificial intelligence-based auditing. With this release, DV’s […]
iSpot.tv, the TV ad measurement company used by top advertisers, networks and platforms, has announced the acquisition of next-generation measurement and attribution company 605. The deal brings together two independent TV measurement companies with a significant customer footprint across brands, TV networks and streaming publishers. The acquisition of 605 immediately bolsters iSpot’s measurement solutions for […]
Relo Metrics (formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, is setting a new standard for brand valuation and measurement with the formation of its first Advisory Board. The charter members of the Advisory Board—Samuel Rueff, Jamie West, and Dana Venino—are all recognised industry leaders with deep expertise in the broadcast, […]
Barb, the industry’s standard for analysing what people watch, has announced that it is to assume governance responsibility for CFlight from January 2024. Developed by Sky Media, ITV Media and 4 Sales in the UK, CFlight is a post-campaign validation tool that provides the total reach and frequency of ad campaigns across all viewing platforms. […]
tvScientific, the performance advertising platform for connected TV (CTV), has announced that brands and advertisers can now purchase CTV ad campaigns on a Cost-Per-Outcome (CPO) basis through leading partners Awin/Shareasale, Commission Junction, Impact, Partnerize, Partnerstack and Rakuten. With CPO buying through tvScientific’s partners, advertisers are able to align their actual ad spend to marketing goals […]
The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, has launched a study to examine the future role and value of panels for TV and cross-platform measurement in the US. “Consumer research panels have played a critical part of […]
CVE (Communication Video Engineering) has signed a partnership agreement with NPAW, whose mission is to help online video companies unlock the full potential of their data to deliver superior user experiences, inform the content strategy, and boost revenue. “Our presence in the broadcast market for over 40 years is marked by the continuous search for […]