Entertainment, advertising, technology and policy leaders have joined forces to announce the creation of the In-Scene AI Ethics Council, with a mission to ensure AI is used responsibly and effectively in the field of virtual product placement to benefit consumers, creators, and businesses. Generative AI had its breakout year in 2023 and is on track to […]
Mattel, the global toy and family entertainment company, has announced that Season 2 of the hit animated series Hot Wheels Let’s Race will debut globally on September 9th on Netflix. Upon premiering in March 2024, the first season of Hot Wheels Let’s Race spent four weeks in the Global Top 10 TV (English) and reached […]
Mattel has announced Barbie Mysteries: The Great Horse Chase, Mattel Television Studios’ all-new animated children’s series, will debut globally on Netflix this autumn. Featuring an all-new animation style and storyline, Barbie Mysteries: The Great Horse Chase will consist of eight 25-minute episodes. The series follows Barbie ‘Brooklyn’ Roberts and Barbie ‘Malibu’ Roberts as they embark […]
At the IAB NewFronts 2024, Samsung Ads, the advanced advertising division of Samsung Electronics, highlighted why consumers and advertisers continue to turn to Samsung. The company unveiled a new lineup of premium sports, music, family and entertainment content on its FAST service Samsung TV Plus, in addition to new tools to enable advertisers to leverage […]
Mattel has partnered with Samsung to deliver its first three 24/7 Free Ad Supported Streaming (FAST) channels on Samsung TV Plus, the free TV streaming service. The Barbie and Friends, Hot Wheels Action, and Mattel Jr channels are set to go live in the US later this year and will be free to access from […]
A new season of Mattel Television Studios’ animated series Polly Pocket is coming soon to Netflix in the UK and US. The first batch of 13 x 11-minute episodes will premiere on March 25th, followed by an additional 13 episodes rolling out later this year. Season five follows Polly Pocket and her pals as they […]
The new movie from Mattel, Barbie and Stacie to the Rescue, will make its UK linear TV premiere exclusively on free-to-air children’s channel POP on March 23rd. This new adventure sees the Roberts family head to Wisconsin for a hot air balloon festival where Stacie finds herself caught in between, too young for the adult […]
Mattel and Nickelodeon have announced that the second season of the hit animated series Monster High will premiere on March 11th at 2:00 p.m. (ET/PT) on Nickelodeon in the US. Everyone’s favourite boo crew will meet more fangtastic friends, fiends, and families, and face spookier challenges in the haunted halls of Monster High! All-new episodes […]
Mattel has announced that Barbie, Stacie and friends are returning for an all-new journey in Barbie and Stacie to the Rescue. Coming to Netflix on March 14th (September 5th in the UK), the hour-long special will follow Barbie’s middle sister, Stacie, as she comes to the rescue of Barbie and Skipper. Barbie and Stacie to […]
Mattel and Netflix have announced that Hot Wheels Let’s Race, Mattel Television Studios’ all-new animated children’s series, will debut on Netflix globally on March 4th. Inspired by Hot Wheels, the iconic toy brand, Hot Wheels Let’s Race is an action-packed comedy series for kids, and follows the newest generation of racers as they attend a […]